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Post and Boost Customer Update
For March 2022

Thank you for visiting the video version of our “Post and Boost Customer Update”.  This is the March 2022 issue and features:

  • The “Adapting” topic is being removed from the platform, and we are adding “Hope”
  • Get a mystery email from someone claiming to be Facebook and claiming your page is about to be unpublished? IT’S NOT FACEBOOK. You will want to see this.
  • We have a new page on our website to help you determine if your advertising is reaching enough people to grow.  Click here: https://postandboost.com/reach/ 
  • Impact to audiences as a result of Apple privacy changes.

Thank you for visiting the video version of our “Post and Boost Customer Update”.  This is the March 2022 issue and features:

  • The “Adapting” topic is being removed from the platform, and we are adding “Hope”
  • Get a mystery email from someone claiming to be Facebook and claiming your page is about to be unpublished? IT’S NOT FACEBOOK. You will want to see this.
  • We have a new page on our website to help you determine if your advertising is reaching enough people to grow.  Click here: https://postandboost.com/reach/ 
  • Impact to audiences as a result of Apple privacy changes.

Post and Boost News and Notes
For February 2022

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”.  This is the February 2022 issue and features:

  • We have a new page on our website to help you determine if your advertising is reaching enough people to grow.  Click here: https://postandboost.com/reach/ 
  • We are refining our scripts to improve our content for you!
  • Tribute to our client Richard Diehl, President and CEO of Diehl Whitaker Funeral Home, Columbus OH, who died  Monday January 24, 2022.
  • Content issue with Facebook Wednesday February 2 explained.
  • Veteran’s Audiences are about to change because of Facebook updates to interests and privacy.

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”.  This is the February 2022 issue and features:

  • We have a new page on our website to help you determine if your advertising is reaching enough people to grow.  Click here: https://postandboost.com/reach/ 
  • We are refining our scripts to improve our content for you!
  • Tribute to our client Richard Diehl, President and CEO of Diehl Whitaker Funeral Home, Columbus OH, who died  Monday January 24, 2022.
  • Content issue with Facebook Wednesday February 2 explained.
  • Veteran’s Audiences are about to change because of Facebook updates to interests and privacy.

Post and Boost News and Notes
For January 2022

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”.  This is the January 2022 issue and features:

  • How many people do you need to “reach” in your advertising? It’s all based on desired call volume.
  • What are some of the factors to growing the “reach” of your page? Here are three.
  • What’s the reason to advertise all the time? 12-months a year? It starts with understanding the funeral sales funnel. 

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”.  This is the January 2022 issue and features:

  • How many people do you need to “reach” in your advertising? It’s all based on desired call volume.
  • What are some of the factors to growing the “reach” of your page? Here are three.
  • What’s the reason to advertise all the time? 12-months a year? It starts with understanding the funeral sales funnel. 

Post and Boost News and Notes
For December 2021

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”. This is the November 2021 issue and features:

  • Do you know the difference between a boosted post using an “engagement” strategy versus “reach” strategy? Find out the difference.
  • One of our most popular posts is a post for “Veterans”. If you’re not using it yet, you may want to.
  • What makes Post and Boost unique? Here are four things that might surprise you.
  • Our upcoming holiday posts.
  • Greta’s Christmas Cookies are on the way! 
  •  

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”. This is the December 2021 issue and features:

  • Do you know the difference between a boosted post using an “engagement” strategy versus “reach” strategy? Find out the difference.
  • One of our most popular posts is a post for “Veterans”. If you’re not using it yet, you may want to.
  • What makes Post and Boost unique? Here are four things that might surprise you.
  • Our upcoming holiday posts.
  • Greta’s Christmas Cookies are on the way! 

Post and Boost News and Notes
For November 2021

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”. This is the November 2021 issue and features:

  • How does the Facebook name change to “Meta” affect you?
  • Introducing “Eden”, our new interactive lead-generating tool by Post and Boost.
  • How do you reach more people on your Facebook page? 2 valuable suggestions
  • Photography update
  • Holiday Season schedule and personalized post-approval process

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”. This is the November 2021 issue and features:

  • How does the Facebook name change to “Meta” affect you?
  • Introducing “Eden”, our new interactive lead-generating tool by Post and Boost.
  • How do you reach more people on your Facebook page? 2 valuable suggestions
  • Photography update
  • Holiday Season schedule and personalized post approval process

Post and Boost News and Notes
For October 2021

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”. This is the October 2021 issue and features:

  • NFDA International Expo and Convention is October 17-20. You’re invited to our booth to receive a copy of our new book, “How Facebook Works for Funeral Homes”. Bill will also be speaking on Sunday, October 17th, at 11:30am. Asking you to attend!
  • Two takeaway ideas from the American Funeral Director Think Tank in Providence in September you will not want to miss
  • Do you use casual wear? We are doing a casual wear shoot later this fall.
  • A Zoom meeting with Bill may reveal new strategies to improve your Post and Boost experience
  • Announcing a cost of living adjustment (COLA) but not until May of next year.
  • Our relationship with Homesteaders Life is being re-launched in November.

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”. This is the October 2021 issue and features:

  • NFDA International Expo and Convention is October 17-20. You’re invited to our booth to receive a copy of our new book, “How Facebook Works for Funeral Homes”. Bill will also be speaking on Sunday, October 17th, at 11:30am. Asking you to attend!
  • Two takeaway ideas from the American Funeral Director Think Tank in Providence in September you will not want to miss
  • Do you use casual wear? We are doing a casual wear shoot later this fall.
  • A Zoom meeting with Bill may reveal new strategies to improve your Post and Boost experience
  • Announcing a cost of living adjustment (COLA) but not until May of next year.
  • Our relationship with Homesteaders Life is being re-launched in November.

Post and Boost News and Notes
For September 2021

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”. This is the September 2021 issue and features:

  • Study: How often do users see a “paid” post from your funeral home in a 30-day period?
  • Having problems editing or deleting a post? Here’s why.
  • Do you want to focus on pre-planning? Here is how we can start.
  • Obituary and tribute to Jim Lowe, President of Lowe Funeral Home & Crematory

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”. This is the September 2021 issue and features:

  • Study: How often do users see a “paid” post from your funeral home in a 30-day period?
  • Having problems editing or deleting a post? Here’s why.
  • Do you want to focus on pre-planning? Here is how we can start.
  • Obituary and tribute to Jim Lowe, President of Lowe Funeral Home & Crematory

Post and Boost News and Notes
For August 2021

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”. This is the August 2021 issue and features:

  • What is the difference between comments and reviews? How Facebook handles each, and how we take care of them for our clients.
  • How we pick topics and why Funeral Directors seem to be featured in more of them.
  • MP4 Animations. Can they work for you?

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”. This is the August 2021 issue and features:

  • What is the difference between comments and reviews? How Facebook handles each, and how we take care of them for our clients.
  • How we pick topics and why Funeral Directors seem to be featured in more of them.
  • MP4 Animations. Can they work for you?

Post and Boost News and Notes
For July 2021

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”. This is the July 2021 issue and features:

  •  What are Facebook’s ratings in your market? See the new Pew Research numbers to see Facebook’s reach.
  • NEW FUNCTIONALITY: We can now post MP4s directly from our platform. See two examples.
  • Why can’t you edit or delete a post that has been boosted? The answer is in this video. 

Thank you for visiting our video version of our newsletter, “News and Notes from Bill”. This is the July 2021 issue and features:

  •  What are Facebook’s ratings in your market? See the new Pew Research numbers to see Facebook’s reach.
  • NEW FUNCTIONALITY: We can now post MP4s directly from our platform. See two examples.
  • Why can’t you edit or delete a post that has been boosted? The answer is in this video. 

Bill can answer your questions during a FREE Zoom meeting.

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