The goal of this audio excerpt is to help you see there are many different buyer types and “personas” and to have the one or ones you are trying to persuade, inform, and remind at the forefront of your mind. Knowing them and naming them will give you some clarity as you approach planning your marketing, your advertising, your media, and your messaging strategies to achieve better revenue outcomes.

In all, I have identified four (4) distinct buyer types, each with multiple personas. After listening to this excerpt, you may find it beneficial to listen to the excerpt called, “Funeral Home Types”.  

And…if after listening to this segment, if you have an interest in talking with me, the author, and discovering how our company, Post and Boost, can help you grow market share and revenue, you can call our main number: 336-516-9163.