Do You Understand Your Reach?

Bill is available to speak at your next event. Connect with Bill on Facebook and LinkedIn.

CLICK HERE to schedule a meeting with Bill.

The Post and Boost Reach Tool is below and offers two different methods to help you calculate advertising Reach.

There’s a section you can use if you DON’T already now how many people your advertising reaches; and below that, there’s a section you can use if you DO already know how many people your advertising reaches.

Individuals Who See Your Advertising

Do you know how many people your advertising efforts reach? Have you considered how many people your funeral home needs to reach each month to maintain business or grow your business market share?

Facebook offers a great deal of transparency when it comes to how many people a Business Page reaches. In a perfect world, every one of your Followers would see every piece of content you posted. Unfortunately, that’s not how things work. You can’t assume that everyone who Follows or Likes your Facebook Page is going to see every single post you publish.

It’s a good thing then, that the platform also offers customers clarity on how many people are seeing their paid advertising and at what frequency ads are served to their audience.

Funeral Home Operators should understand the impact of their Reach and Frequency on Facebook. At Post and Boost we help our clients understand how their advertising investments connect with their community impact.

Use the Post and Boost Reach Tool below to discover the success of your advertising efforts.

Know how many people your advertising needs to reach to cover your funeral home’s current call volume or to grow your call volume.

And if you’re not reaching enough people, the Post and Boost Reach Tool will help you understand how many more people you need to reach within your target market.

An important part of your Facebook marketing strategy is understanding how many people your Page reaches; and an important part of your advertising goals is KNOWING how many people you SHOULD be reaching.

Bill A Johnston

Owner, Author and Speaker

Use This Section If You DON'T Know How Many People Your Advertising Reaches

Enter Your Annual Call Volume Here:

The number of people your advertising should reach to support your call volume is: 0

To grow your business 20% you need to reach: 0

To grow your business 35% you need to reach: 0

To grow your business 50% you need to reach: 0

To double your call volume, you need to reach: 0

Use This Section If You KNOW How Many People Your Advertising Reaches

Enter Your Annual Call Volume Here:
Enter The Number of People Your Advertising Reaches Here:

The number of calls your advertising reaches per year is: 0

The number of ADDITIONAL people your advertising should reach to support your call volume is: 0

Wouldn't You Love To Have a Facebook Page That Connects You To Your Community and Gets Results?

Starting with Post and Boost is easy! Whether you have a Facebook Page that’s old and seldom-used or a need to start from scratch, we have the experience to get the process up and running, without too much time or worry from you!

You’ll have an advertising platform that can be an asset to your funeral home for years to come.

CLICK HERE to schedule a meeting with Bill

Have a 45-Minute Meeting To Pre-Set Topics and Rules

We Take Pictures At Your Funeral Home

We’ll Be Live On Your Facebook Page In 30-Days

Your Funeral Home Known, Trusted and Celebrated on Facebook

From Bill A Johnston: Facebook Expert, President Post and Boost, Author of “How Facebook Works for Funeral Homes,” and industry speaker: “Our goal for every client funeral home we publish for is that they are known, trusted, and celebrated on Facebook.”

What Post and Boost Customers Say

We were on Facebook but we weren't really reaching anyone. It wasn't growing. We were not promoting our brand. The process of working with Bill is easy. Our Page likes have skyrocketed. Our audience is growing and engaging with our posts.

Joe Trippodo III

Manager, Forbis & Dick Funeral Service

I was wearing too many hats. [Now] I spend zero time worrying about Facebook. Our numbers are up dramatically with likes and interactions. People tell our employees all the time they saw them on Facebook.

Paula Lowe

Owner, Lowe Funeral Home & Crematory

[We found out that] a one size fits all approach does not work. [We] never had any interaction or feedback and it was hard to quantify. [Now] we have much more capability to reach the community and so much more interaction with each post.

Dan Briggs

President, Davidson Funeral Home

Meet Bill A Johnston

Our President, Bill A Johnston, managed radio stations for 25-years, and was a pioneer in interactive media. He’s also produced national television ads for leading cable television providers, plus developed the proprietary Post and Boost software platform.

Bill began working in the Funeral Industry in 2016 with a core of accounts in North Carolina. It was there that Post and Boost discovered how Facebook works for Funeral Homes.

In October, 2019, the book and the service was launched at NFDA in Chicago. Post and Boost specializes in Facebook advertising, funeral home advertising, writing for funeral homes, plus television and radio ad production for funeral homes.

Bill speaks at funeral industry conferences and conventions, offers a few different workshop presentations that are available for CE credits and is dedicated to changing the way Funeral Homes advertise.

Bill is available to speak at your next event.

Connect with him on Facebook and LinkedIn.