Bill A Johnston is President of Post and Boost and author of the book, “How Facebook Works for Funeral Homes” available on Amazon.
Bill has a history in broadcast and interactive media. In 2016, he decided to become a Facebook expert and started working with his first funeral home. One funeral home customer became many as word spread among friends in the industry about how Bill was revolutionizing their experience on Facebook.
In 2019, Bill expanded to the national market; and today, Post and Boost is honored to create content for customers all over the United States.
Since Post and Boost is market-exclusive, our clients benefit from “a competitive edge,” better to say, a creative edge, because, unlike any other service, Post and Boost is an advertising service designed to grow market share. By using custom photography, proven topics, and boosting every post, we’re able to effectively sell the brand, the people, and the services.
When we talk with funeral home operators about advertising on Facebook, they tell us that they don’t know how it really works, they don’t know how to do it, and they don’t have a lot of free time to figure it out.
Imagine what it will feel like to have a strong presence on Facebook, to have members of your staff proud of where they work, and that other funeral homes in your state will admire and respect your social media skills.
Bill is dedicated to changing the way funeral homes advertise.
His experience in television, radio and new media and his deep and abiding friendships with funeral home owners and operators gives him unique insights into how funeral homes can successfully advertise their business.