Facebook Advertising

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CLICK HERE to schedule a meeting with Bill.

Facebook Works For Funeral Homes

Bill A Johnston is President of Post and Boost and author of the book, “How Facebook Works for Funeral Homes” available on Amazon.

Bill has a history in broadcast and interactive media. In 2016, he decided to become a Facebook expert and started working with his first funeral home. One funeral home customer became many as word spread among friends in the industry about how Bill was revolutionizing their experience on Facebook.

In 2019, Bill expanded to the national market; and today, Post and Boost is honored to create content for customers all over the United States.

Since Post and Boost is market-exclusive, our clients benefit from “a competitive edge,” better to say, a creative edge, because, unlike any other service, Post and Boost is an advertising service designed to grow market share. By using custom photography, proven topics, and boosting every post, we’re able to effectively sell the brand, the people, and the services.

When we talk with funeral home operators about advertising on Facebook, they tell us that they don’t know how it really works, they don’t know how to do it, and they don’t have a lot of free time to figure it out.

Imagine what it will feel like to have a strong presence on Facebook, to have members of your staff proud of where they work, and that other funeral homes in your state will admire and respect your social media skills.

Bill is dedicated to changing the way funeral homes advertise.

His experience in television, radio and new media and his deep and abiding friendships with funeral home owners and operators gives him unique insights into how funeral homes can successfully advertise their business.

Wouldn't You Love To Have a Facebook Page That Connects You To Your Community and Gets Results?

Starting with Post and Boost is easy! Whether you have a Facebook Page that’s old and seldom-used or a need to start from scratch, we have the experience to get the process up and running, without too much time or worry from you!

You’ll have an advertising platform that can be an asset to your funeral home for years to come.

CLICK HERE to schedule a meeting with Bill.

Have a 45-Minute Meeting To Pre-Set Topics and Rules

We Take Pictures At Your Funeral Home

We’ll Be Live On Your Facebook Page In 30-Days

If you choose to work with a marketing firm or an enthusiastic employee, and they produce fluffy, generic “Hallmark” posts or promote “theme days” like National Sandwich Day, are you growing your brand? Are you relevant? Are you in the conversation, or are you missing an opportunity?
Bill A Johnston
Owner, Author and Speaker

Your Funeral Home Known, Trusted and Celebrated on Facebook

From Bill A Johnston: Facebook Expert, President Post and Boost, Author of “How Facebook Works for Funeral Homes,” and industry speaker: “Our goal for every client funeral home we publish for is that they are known, trusted, and celebrated on Facebook.”

What You Can Expect With Post and Boost

Market-Exclusive Service

We start with a 15-mile radius around your main location. During the Agreement process we may make it larger if it’s mutually fair. The key thought is: if we’re working for you, we will never work for your direct competitor.

Turn-Key Service

Knowing your time is available, our goal is that our onboarding process from start to finish takes only four (4) hours.

Custom Photography

We coordinate with Post and Boost certified photographers across the nation to capture your team and your facility in a photoshoot that takes approximately 2 hours.

Every Post Boosted

Our team works within Facebook Business and Ads Manager to make sure each post is boosted, because if it isn't boosted, then as a general rule only 5% of the people who like your Page will see it, and that doesn't work.

Three Posts Per Week

We create and publish posts for our customers three times a week. Frequency can be adjusted, but we’ve discovered this cadence works for a majority of our customers.

Page Monitoring

Our team monitors your Facebook Page to review engagement and organically grow Page Likes.

Dynamic Topic Schedule

Each post is organized within a topic schedule. As a part of the onboarding process, you will review and pre-set your topic preferences.

Custom Posts When You Need Them

Our customers can rest assured that at any time they need a custom post, we can deliver with custom copy and an appropriate image.

What Post and Boost Customers Say

I knew where I wanted to be, I just didn't know how to get there. Trying to come up with verbiage, trying to come up with what to do, took more time than I thought. Bill has given us a consistent message. It's very polished and professional.
Paul Phillips
President, O'Quinn Peebles Phillips Funeral Home & Crematory
I spend zero time worrying about Facebook. Bill's doing the thinking for me and I'm not having to worry about it. Our numbers are up dramatically with likes and interactions. People tell our employees all the time they saw them on Facebook.
Paula Lowe
Owner, Lowe Funeral Home & Crematory
We were on Facebook but we weren't really reaching anyone. It wasn't growing. We were not promoting our brand. The process of working with Bill is easy. We do not have to worry about anything. Our Page likes have skyrocketed. Our audience is growing and engaging with our posts.
Joe Trippodo III
Manager, Forbis & Dick Funeral Service

It begins with a phone call and a zoom conversation.

We’re not a cookie-cutter advertising agency. Every post we publish for every one of our clients captures their uniqueness. Our goal is to create confidence from our very first conversation to each and every step along the way as we get your Facebook Page working at its fullest potential.

Remember, it’s not just a page on a social media platform; it’s a valuable tool for effective local advertising. Pricing for our Facebook advertising packages vary.

Post and Boost Offers TV Ads

We don’t write typical funeral home ads - and the quality of our content sets us apart.

Imagine new, custom ads highlighting what makes your funeral home special running within 60 days of signing a contact.

They are written by Bill A Johnston of Post and Boost, shot at your Funeral Home by Sherrie McWhorter of McWhorter Concepts, and deliverable for online and broadcast use.

Post and Boost Offers Radio Ads

When it comes to Radio, choose experience. Bill has 25+ years managing radio stations.

They are written and produced by Bill A Johnston, Prescient of Post and Boost and author of “How Facebook Works For Funeral Homes.”

We offer preplanning ads or can produce custom ads based on the needs of the client. We can also act as your agency with your local media outlets.

Topics For Continuing Education offered by Bill A Johnston

Bill offers “How To Be Known, Trusted, and Celebrated on Facebook” and “Busting the Myths of Local Advertising for Funeral Homes: How to Invest Your Dollars Wisely for Increased Sales.” Both of these webinars are CE Approved by the The Academy of Professional Funeral Service Practice (APFSP).