Bill is available for seminars at state, regional, and national events. For booking information, call 336-516-9163.
The schedule for online webinars for the remainder of 2024 and the new schedule for 2025 including the latest, “The Consumer’s Journey to Purchasing Funeral Services” is coming soon. To be alerted, fill out the form below.
Bill offers “How To Be Known, Trusted, and Celebrated on Facebook” and “Busting the Myths of Local Advertising for Funeral Homes: How to Invest Your Dollars Wisely for Increased Sales.” Both of these webinars are CE Approved by the The Academy of Professional Funeral Service Practice (APFSP).
Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.
Over the years of working with funeral homes and after publishing tens of thousands of posts on Facebook and Instagram, the leading insight we can share is simply this: Facebook Users Love Their Funeral Homes. We see the outpouring of love and gratitude towards them all the time, yet most funeral professionals are unaware of this inspirational truth.
It’s almost a secret!
What this tells us is using pictures of “real people” works. By posting images of funeral directors, assistants, office administrators, owners, managers, even comfort dogs, funeral homes and their staff will be known, trusted, and celebrated on Facebook.
This workshop reveals how to be known using faces on Facebook, trusted with “word of mouth” advertising from user engagements and posting obituaries, and celebrated by Facebook users who have been served at their funeral home.
Participants can receive 1 CE credit* upon completion by submitting required information to their local state board.
*Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.
Stay tuned for additional webinar dates.
Napoleon Hill, author of “Think and Grow Rich” is quoted as saying, “Whatever the mind can conceive and believe, the mind can achieve.” But the truth is, many funeral homes can’t conceive advertising because they don’t believe it works for “their business.” That is a myth!
Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.
The program begins by explaining how consumers “think in pictures” and asks the question, “When a consumer thinks about your funeral home, what pictures do they see on the screen in their mind?” It continues with how advertising works, reach and frequency metrics for mass media and Facebook, as well as recommendations on how to spend advertising dollars wisely.
It also focuses on the Funeral Sales Funnel, and “The Consumer’s Journey to Purchasing Funeral Services.” Here, we discuss the power of the subconscious mind, and through the use of a powerful metaphor everyone understands, reveals how and when funeral home ads are actively read/heard/seen by consumers.
Participants can receive 1 CE credit* upon completion by submitting required information to their local state board.
*Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.
Stay tuned for additional webinar dates.
Every post we publish for every one of our clients captures their uniqueness. Our goal is to create confidence from our very first conversation to each and every step along the way as we get your Facebook Page working at its fullest potential.
Remember, it’s not just a page on a social media platform; it’s a valuable tool for effective local advertising.
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