Connect with Bill on Facebook and LinkedIn.
CLICK HERE to schedule a meeting with Bill.
Bill A Johnston is a funeral home advertising expert.
His experience in television, radio and new media – specifically, Facebook – and his deep and abiding friendships with funeral home owners and operators gives him unique insights into how funeral homes can successfully advertise their business.
Bill A Johnston is the President of Post and Boost and author of the book, “How Facebook Works for Funeral Homes” available on Amazon.
He was born in Jamestown, NY, graduated from the Newhouse School at Syracuse University with a degree in Television and Radio, and has 25-years of experience managing radio stations.
In 2000 he founded iconnectv.com, an interactive media company for cable television. He produced national television commercials for Charter Communications and interactive lead generating platforms, including the “Answers!” CD and “The Time Warner Cable Business Analyzer.”
In 2016 he became a Facebook expert, and in the process invented a proprietary and scalable software platform that creates, posts, and boosts custom advertising for funeral homes on Facebook.
Bill is dedicated to changing the way funeral homes advertise.
He currently offers two options for those within the funeral home industry who are interested in collecting continuing education credits towards their state board licenses. His webinars are CE Approved by the APFSP (The Academy of Professional Funeral Service Practice).
Important Note: Please be sure your state accepts certified CE providers of the American Academy of Funeral Service Practice. If not, contact us ahead of time to formally submit to the appropriate board in your state.
How to Invest Your Dollars Wisely for Increased Sales
This workshop reveals how advertising works best for funeral homes, what you can say, and tips on Radio, TV/Cable, Internet, Outdoor, and Facebook.
Participants may receive 1 CE credit upon completion by submitting required information to their local state board.
Bill offers “How To Be Known, Trusted, and Celebrated on Facebook” and “Busting the Myths of Local Advertising for Funeral Homes: How to Invest Your Dollars Wisely for Increased Sales.” Both of these webinars are CE Approved by the The Academy of Professional Funeral Service Practice (APFSP).
Important Note: Please be sure your state accepts certified CE providers of the American Academy of Funeral Service Practice. If not, contact us ahead of time to formally submit to the appropriate board in your state.
Over the years of working with funeral homes and after publishing tens of thousands of posts on Facebook and Instagram, the leading insight we can share is simply this: Facebook Users Love Their Funeral Homes. We see the outpouring of love and gratitude towards them all the time, yet most funeral professionals are unaware of this inspirational truth.
It’s almost a secret!
What this tells us is “Faces on Facebook” works. By posting images of funeral directors, assistants, office administrators, owners, managers, even comfort dogs, funeral homes and their staff will be known, trusted, and celebrated on Facebook.
This workshop reveals how to be known using faces on Facebook, trusted with “word of mouth” advertising from user engagements and posting obituaries, and celebrated by Facebook users who have been served at their funeral home.
Participants can receive 1 CE credit upon completion by submitting required information to their local state board.
Get the Program Outline, Learning Objectives and Business Benefits.
Bill is hosting the next “How To Be Known, Trusted, and Celebrated on Facebook” webinar on Tuesday, November 21st at 2pm ET.
Link to register COMING SOON.
Upcoming Webinars:
Napoleon Hill, author of “Think and Grow Rich” is quoted as saying, “Whatever the mind can conceive and believe, the mind can achieve.” But the truth is, many funeral homes can’t conceive advertising because they don’t believe it works for “their business.”
That is a myth!
Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.
The first roadblock funeral homes face is “what to say.” It’s easy for furniture stores and restaurants to advertise, but writing ads based on “Death and the Funeral Process” is not easy.
If funeral homes intend to remain profitable and expand in this world of growing cremation percentages and shrinking margins, they need an advertising strategy faster than word-of-mouth.
This workshop reveals how advertising works, what you can say, and tips on Radio, TV/Cable, Internet, Outdoor, and Facebook.
Participants can receive 1 CE credit upon completion by submitting required information to their local state board.
Get the Program Outline, Learning Objectives and Business Benefits.
Bill is hosting the next “Busting the Myths of Local Advertising for Funeral Homes: How to Invest Your Dollars Wisely for Increased Sales,” webinar on Tuesday, October 24th at 2pm ET.
Upcoming Webinars:
Every post we publish for every one of our clients captures their uniqueness. Our goal is to create confidence from our very first conversation to each and every step along the way as we get your Facebook Page working at its fullest potential.
Remember, it’s not just a page on a social media platform; it’s a valuable tool for effective local advertising.
© 2021-2023 All rights reserved, Post and Boost, Inc.
