Napoleon Hill, author of “Think and Grow Rich” is quoted as saying, “Whatever the mind can conceive and believe, the mind can achieve.” But the truth is, many funeral homes can’t conceive advertising because they don’t believe it works for “their business.” That is a myth!
Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.
The program begins by explaining how consumers “think in pictures” and asks the question, “When a consumer thinks about your funeral home, what pictures do they see on the screen in their mind?” It continues with how advertising works, reach and frequency metrics for mass media and Facebook, as well as recommendations on how to spend advertising dollars wisely.
It also focuses on the Funeral Sales Funnel, and “The Consumer’s Journey to Purchasing Funeral Services.” Here, we discuss the power of the subconscious mind, and through the use of a powerful metaphor everyone understands, reveals how and when funeral home ads are actively read/heard/seen by consumers.
Participants can receive 1 CE credit* upon completion by submitting required information to their local state board.
Get the Program Outline, Learning Objectives and Business Benefits.
Bill is hosting the next “Busting the Myths of Local Advertising for Funeral Homes: How to Invest Your Dollars Wisely for Increased Sales,” webinar on Tuesday, April 30th at 2pm ET.
*Continuing Education credits approved by the following states: Alabama, Arkansas, North Carolina, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.