Television/Cable Ad Production

Bill A Johnston is an advertising expert for funeral homes.

The biggest issue facing funeral home operators when it comes to advertising is two-fold: What do you say and how do you get results?

Bill A Johnston is the President of Post and Boost and author of the book, “How Facebook Works for Funeral Homes” available on Amazon.

He is a graduate of the Newhouse School of Communications at Syracuse University, with a degree in Television and Radio. He also has more than 25 years of experience managing radio stations in the Carolinas.

In 2000 he founded, an interactive media company for cable television. He produced national television commercials for Charter Communications and interactive lead generating platforms, including the “Answers!” CD and “The Time Warner Cable Business Analyzer.”

His experience in television, radio and new media and his deep and abiding friendships with funeral home owners and operators gives him unique insights into how funeral homes can successfully advertise their business.

Bill is dedicated to changing the way funeral homes advertise.

This is a package of six (6) 30-second commercials that can give your Funeral Home fresh copy for up to 12-months. They are written by Bill A Johnston of Post and Boost, shot at your Funeral Home by Sherrie McWhorter of McWhorter Concepts, and deliverable for online and broadcast use.

Imagine new, custom ads highlighting what makes your funeral home special running within 60 days of signing a contact.

Family Owned

My Father, Jim Lowe


The quality of our content, the way we write and create content, and our production team sets us apart for video production. We don’t write typical funeral home ads. We use topics that funeral home clients want such as preplanning, branding the business and facility, even custom ads. I’ve written hundreds of ads for funeral homes; each one a perfect fit for customers' specific needs and goals.
Bill A Johnston
Owner, Author and Speaker


Custom, Our Fathers

Transferring a Funeral

What You Can Expect With Post and Boost


We discover what topics are important to you and write copy and create scripts.


When scripts are approved, the production team will produce storyboards.


When storyboards are approved, a production date is agreed to.


Once production is complete, commercials are edited and presented for approval.

Final Files

After customer modifications, final files are delivered for online and broadcast use.

It begins with a phone call and a zoom conversation.

We want to discover what makes a firm unique, what are their goals, and what do they want their advertising to accomplish. It’s also a candid conversation about budget and believing that it can work.

Pricing for our television production packages starts at $14,995, plus travel for the production crew based out of North Carolina. We can also act as your agency with your local media outlets.

Post and Boost Offers Facebook Advertising

Trust Bill. Facebook Works For Funeral Homes

Every post we publish for every one of our clients captures their uniqueness. Our goal is to create confidence from our very first conversation to each and every step along the way as we get your Facebook Page working at its fullest potential.

Remember, it’s not just a page on a social media platform; it’s a valuable tool for effective local advertising.

Post and Boost Offers Radio Ads

We don’t write typical funeral home ads - and the quality of our content sets us apart.

They are written and produced by Bill A Johnston, Prescient of Post and Boost and author of “How Facebook Works For Funeral Homes.”

We offer preplanning ads or can produce custom ads based on the needs of the client. We can also act as your agency with your local media outlets.

Topics For Continuing Education offered by Bill A Johnston

Bill offers “How To Be Known, Trusted, and Celebrated on Facebook” and “Busting the Myths of Local Advertising for Funeral Homes: How to Invest Your Dollars Wisely for Increased Sales.” Both of these webinars are CE Approved by the The Academy of Professional Funeral Service Practice (APFSP).