Radio Advertising

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Bill A Johnston is an advertising expert for funeral homes.

Bill A Johnston is dedicated to changing the way funeral homes advertise.

He is a graduate of the Newhouse School of Communications at Syracuse University, with a degree in Television and Radio. He also has more than 25 years of experience managing radio stations in the Carolinas.

In 2000 he founded, an interactive media company for cable television. He produced national television commercials for Charter Communications and interactive lead generating platforms, including the “Answers!” CD and “The Time Warner Cable Business Analyzer.”

He is the President of Post and Boost and author of the book, “How Facebook Works for Funeral Homes” available on Amazon.

His experience in television, radio and new media, and his deep and abiding friendships with funeral home owners and operators gives him unique insights into how funeral homes can successfully advertise their business.

The biggest issue facing funeral home operators when it comes to advertising is two-fold: What do you say and how do you get results?

Leave it to Bill.

The Radio Advertising package offers six (6) 30-second commercials that can give your Funeral Home fresh copy for up to 12-months. They are written and produced by Bill A Johnston of Post and Boost.

Preplan Sample 1

Preplan Sample 2

We create effective advertising, the kind of advertising that can help a business grow in any economic climate. Our advertising style is based on four (4) pillars: “Reach, Frequency, Consistency, and Copy.” When all four are done correctly, you get results. I’ve written hundreds of ads for funeral homes; each one a perfect fit for customers' specific needs and goals.
Bill A Johnston
Owner, Author and Speaker

Preplan Sample 3

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What You Can Expect With Post and Boost


We discover what topics are important to you, write copy and create scripts.


Customers have an opportunity to review the scripts and make edits, if needed.


The ads are produced by Bill A Johnston within a predetermined timeframe.

Final Files

Audio files are delivered via email for online and broadcast use.

It begins with a phone call and a zoom conversation.

We want to discover what makes a firm unique, what are their goals, and what do they want their advertising to accomplish. It’s also a candid conversation about budget and believing that it can work.

Pricing for our radio ad production packages start at $795. We offer preplanning ads or can produce custom ads based on the needs of the client. We can also act as your agency with your local media outlets.

Post and Boost Offers Facebook Advertising

Trust Bill. Facebook Works For Funeral Homes

Every post we publish for every one of our clients captures their uniqueness. Our goal is to create confidence from our very first conversation to each and every step along the way as we get your Facebook Page working at its fullest potential.

Remember, it’s not just a page on a social media platform; it’s a valuable tool for effective local advertising.

Post and Boost Offers TV Ads

We don’t write typical funeral home ads - and the quality of our content sets us apart.

Imagine new, custom ads highlighting what makes your funeral home special running within 60 days of signing a contact.

They are written by Bill A Johnston of Post and Boost, shot at your Funeral Home by Sherrie McWhorter of McWhorter Concepts, and deliverable for online and broadcast use.

Topics For Continuing Education offered by Bill A Johnston

Bill offers “How To Be Known, Trusted, and Celebrated on Facebook” and “Busting the Myths of Local Advertising for Funeral Homes: How to Invest Your Dollars Wisely for Increased Sales.” Both of these webinars are CE Approved by the The Academy of Professional Funeral Service Practice (APFSP).