You can’t serve everyone, and you can’t change the way everyone thinks, but what you can do is use The Four Pillars of Effective Local Advertising and, starting from your smallest viable market, grow from there. In this excerpt, we want to help you choose the media that lets you efficiently and effectively do that.

And…if after listening to this segment, you have an interest in talking with me, the author, and discovering how our company, Post and Boost, can help you grow market share and revenue, you can call our main number: 336-516-9163.