Connect with Bill on Facebook and LinkedIn.
CLICK HERE to schedule a meeting with Bill.
Bill A Johnston is the founder of Post and Boost and the author of How Facebook Works for Funeral Homes. For decades, Bill worked in broadcast and interactive media—but everything changed in 2016 when he saw how Facebook could transform the way funeral homes connect with their communities.
What began with helping one funeral home quickly grew as word spread among directors who finally felt understood, supported, and seen. By 2019, Post and Boost expanded nationally—and today, funeral homes across the United States trust us to build their brand with custom content, real photography, and boosted posts that reach their ideal consumers every month.
Because Post and Boost is market-exclusive, our clients gain a true competitive edge. We don’t use templates or recycled stock images. We showcase your people, your building, your story, and we boost every post so your message is actually seen—not lost.
When we talk with funeral home owners, we hear the same challenges over and over again:
“I don’t know how Facebook really works.”
“I don’t have time to do this myself.”
“I’m not sure what to say or what to post.”
That’s where we come in.
We give your firm a professional, consistent presence—one your staff is proud of and your community instantly recognizes. And the result is powerful: more familiarity, more trust, and a stronger position in your market.
Bill’s background in television, radio, and digital media—combined with years of friendship and collaboration with funeral home owners—gives him unique insight into what truly works in funeral home advertising. His mission is simple:
To help funeral homes grow by communicating trust with real people, real imagery, and real connection.
Most funeral homes want a Facebook page that genuinely connects with their community—but few have the time, tools, or strategy to make that happen. Instead of guessing what to post, chasing comments, or relying on generic templates, imagine having a professional presence built around your people, your facility, and your story. When your community sees real faces and real care—consistently—you become the funeral home they already know and trust long before they ever need you. That’s the power of Post and Boost.
Before we create a single post, we want to learn your story—what makes your funeral home special, what you value, and how you hope to grow. We’ll talk openly about goals, budget, and how meaningful, authentic Facebook content can help families feel connected to you.
Imagine new, custom ads highlighting what makes your funeral home special running within 60 days of signing a contact.
They are written by Bill A Johnston of Post and Boost, shot at your Funeral Home by Sherrie McWhorter of McWhorter Concepts, and deliverable for online and broadcast use. NOTE: This is a regional service for the Carolians and Southern Virginia.
They are written and produced by Bill A Johnston, Prescient of Post and Boost and author of “How Facebook Works For Funeral Homes.”
We offer preplanning ads or can produce custom ads based on the needs of the client. We can also act as your agency with your local media outlets.
© 2021-2025 All rights reserved, Post and Boost, Inc.
