Post and Boost - Helping Funeral Homes Be Chosen on Facebook.

Facebook and Instagram branding for Funeral Homes — done the Post and Boost way.

Become the Funeral Home your community recognizes.

Your ideal customers see familiar faces and places they trust long before they ever need you.

Transcript: "Familiar faces create recognition."

[On-screen: Post and Boost logo.]

[On-screen text: Helping funeral homes show up with dignity, authenticity, and consistency on Facebook.]

[On-screen text: Bill A. Johnston. Founder, Post and Boost, Inc.]

For most families, Facebook and Instagram have replaced your local newspaper.

It’s where people go to get information, stay connected, and see what’s happening in their community. So if you’re a funeral professional, and your ideal customers are on Facebook or Instagram. Are you?

And here’s another question: Do you know what to do for your funeral home on Facebook? And if you did, would you know what to say?

I’m Bill A Johnston. I’m founder of Post and Boost—we’re Meta experts for funeral homes. We post and boost ads to help funeral homes build trust with their ideal clients before they walk through the door.

And here’s the truth: your ideal consumers they think in pictures. So when your ideal consumers think about your funeral home, what pictures do they see?

At Post and Boost, we help shape that image by using authentic pictures of your staff, your building, and tell your story.

We start by gathering hundreds of custom images; real pictures that make your brand personal, approachable, and trusted. Then, we build your Facebook presence using four simple principles:

We use real people, not stock photos.
We boost every post to a geo-fenced market, so your message actually
reaches your ideal consumers.
Our proprietary platform gives us the power to build custom posts,
because no two funeral homes are alike.
And we monitor your page to protect your reputation from unwanted comments or negativity.

When you’re the only funeral home using real people to consistently connect with your ideal consumers—and no one else is? Guess what? That’s not just good branding. That’s a competitive advantage for you!

How Post and Boost builds trust on Facebook for your Funeral Home.

Authentic content and real staff photos, consistently posted completely done for you.

Transcript: "Consistent presence builds trust."

[On-screen: Post and Boost logo.]

[On-screen text: Advertising Experts for Funeral Homes. Here’s how our service works.]

Bill A. Johnston: So here’s how the Post and Boost service works.

First of all, we (Post and Boost) manage your Facebook and Instagram content for you, three custom posts every week: Monday, Wednesday, and Friday.

And because people think in pictures, we use authentic pictures of real people on your team.

Every post is boosted to a geo-fenced audience—up to 15 miles around your funeral home—which means your message actually shows up right in the newsfeeds of your ideal customers.

We write everything using what we call The Informative Advertising Style—clear, human, and helpful. No stock pictures. No recycled quotes. No gimmicks.

Just thoughtful messaging and real pictures of your people—so families feel like they already know you. Over time, that’s how you build trust.

And because no two funeral homes are alike, every post we create is custom. We don’t duplicate. We don’t syndicate. You get posts that reflect you and your funeral home.

We also monitor every post, protecting your reputation from negative comments or anything that doesn’t belong.

That’s how Post and Boost works for funeral homes. And that’s how it can work for you.

Consistent. Custom. Real. Respectful.

Content you can believe in, designed to reach the families you serve. Want to know if our market-exclusive service is available in your area?

Click the link, or give me a call.

Being seen every week is why families choose you.

Families may not read the newspaper, but they see your Funeral Home every day on Facebook.

Transcript: "Weekly visibility leads to choice"

[On-screen: Post and Boost logo.]

[On-screen text: Advertising Experts for Funeral Homes. Why our service works.]

Bill A. Johnston: Most families aren’t reading the newspaper anymore, but they are on Facebook and Instagram every single week. And here are the numbers:

Facebook reaches 68% of American adults. Instagram reaches 47%.

And because Meta Platforms owns both, and Post and Boost is a certified Meta Business Partner, we help you reach your ideal local consumers—right where they already spend their time—on the world’s largest social media advertising platform.

In many ways, Facebook and Instagram are your modern community newspaper. And here’s the good news: Your ads don’t have to go viral though we do see high engagement for most of our clients. You just need to show up consistently with the right message, to the right people, in the right tone.

We deliver boosted, relevant content featuring real people—your people. It’s content that builds trust before families ever call. And over time, that trust becomes familiarity. And that familiarity? Well, that’s what makes your funeral home the only and obvious choice.

Call me, or click the link to schedule a Zoom meeting. We’d be honored to work for you.

This Is What Recognition Looks Like

Real Facebook posts designed to build familiarity and trust for Funeral Homes.

Getting Started Is Easy

We launch personalized Facebook content featuring real people your community already trusts.

STEP 1. Schedule a quick call to get started. A short conversation to make sure Post and Boost is the right fit for your Funeral Home. Schedule your call.

STEP 2. Customize your topics, rules, and brand voice. Spend 45 focused minutes defining what your Funeral Home should consistently say — and how it should look on Facebook.

STEP 3. We capture authentic photos of your people and your place.
Bill visits your Funeral Home to photograph your staff, facility, and the faces your community recognizes.

STEP 4. Your Facebook presence goes live.
Within 30 days of signing an agreement, your personalized Facebook presence begins building recognition and trust in your community.