You've Got Questions? We've Got Answers!
You’re not alone. Many people just like you are curious about our process, and how we can help. Here are some of our most common questions. You might be wondering the same thing.
What if I don’t personally do Facebook?
That sounds like Alex Lee, President of Bryan-Lee Funeral Homes in Raleigh NC. When he asked us if we knew he was celebrating his 50th year as a Funeral Director, we told him we hadn’t heard the news yet. Alex replied, “Well, neither did the people who get the Raleigh News and Observer. I bought a full-page ad and nobody told me they saw my ad, but everybody tells me they’ve seen my Facebook page.
If we already have a staff member posting on Facebook for our Funeral Home, why do we need Post and Boost?
One of the biggest issues even media professionals face is “what to say” when creating ads for Funeral Homes, and that’s especially true when we see employee-created posts on Facebook. Rarely if ever do they know what to say, so instead they create fluffy “Hallmark” posts, i.e. posts that may be like a poem or saying like on the front of a greeting card. You’ll also see them doing theme days like “National Strawberry Week” or “National Sandwich Day”. How do theme days sell your Funeral Home’s brand, people, or your services?
How much does it cost?
Visit our pricing tab on this website. You’ll discover it’s less than the cost of a low-traffic billboard.
Will this work? Word-of-mouth advertising has always been the best for me.
Comments by Facebook users, especially on posts that feature one of your valued staff members, IS word-of-mouth advertising, and that’s what you get when you use Post and Boost on Facebook. And yes, word-of-mouth advertising works!
How much time does it take to go live? I don’t have a lot of time.
Our initial onboarding meeting takes no more than 45-minutes. We follow that up with on-site photography that takes 90-120 minutes. Once both items are complete, we can go live. We guarantee the process takes no more than 30-days.
How do you know what to say about OUR Funeral Home?
During our initial onboarding meeting (it takes no more than 45-minutes), we gather the names of your staff, titles, how we describe them, and establish any rules that need to be enforced. You also tell us your preferences on the topics we use. Using our proprietary platform, our “product matrix” lets us pre-set them so that every post we produce is using your topics and your pictures. The result is a beautiful, custom service that sets you apart from your competitors.
What does it mean when you say we have to spend money on Facebook?
There are social media services who post content on your business page, but then fail to boost it. Why? Those posts don’t reach very many people, and they know it. The name of our business is Post AND Boost. You have to do both if you want to reach the thousands of people who live around your Funeral Home. The newspaper was never free, and neither is Facebook.
You say it is a market-exclusive service. How big is the market?
A 15-mile radius around your main location. During the Agreement process we may make it larger if it’s mutually fair. The key thought is If we’re working for you, we will never work for your direct competitor.
Who takes the pictures?
We do. We recruit a local photographer in your area. You may already know one. Once they agree to our terms, we train and certify them on our Funeral Home Photography Process. NOTE: We may already have a certified photographer
How will we know we’re getting results?
Never in all of my 25-years of radio broadcast management did I ever receive the kind of feedback I get from Post and Boost clients and their staff members. We’ve only had one client leave us, and that was for budgetary reasons. The next month their direct competitor licensed our service.