What Is Facebook?
Back when the newspaper reached just about everyone, it was the indisputable leader in local media. Your funeral home may not have been happy with the cost of advertising or the costs to families who wanted their loved ones’ obituaries printed in the paper, but you had to admit that the newspaper was incredibly powerful, effective, and convenient.
Wouldn’t it be great if you could have that power, effectiveness, and convenience available to you again but at much less cost? You do! It’s called Facebook.
By discovering Facebook’s role in the media mix and understanding how thousands of people living around your funeral home habitually read it multiple times a day, you will want to embrace the metaphor that Facebook is now your local newspaper.