The Consumer's Journey

The Consumer’s Journey to Purchasing Funeral Services, A Marketing Roadmap for Growing Market Share and Revenue is a groundbreaking, comprehensive marketing and advertising book for growth-driven funeral professionals written by Bill A Johnston

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The shift in consumer preferences towards cremation is not going away. 

The question is: “How do you grow your market share and revenue so you are the market leader in your area in light of the industry shifts?

The answers are inside this book!

The book will be released on July 18th with special pricing.

Just tell us where to send launch updates in the box below and you’ll be the first to know when the book is officially unveiled. More exciting news coming over the next few weeks.

If you’d like to be notified on Facebook, that would be great too! Visit my personal Facebook and let’s connect: https://www.facebook.com/BillAJohnston

What's in The Consumer's Journey?

It encompasses the five distinct phases a consumer will pass through over the course of their lifetime, leading up to the eventual purchase of a funeral. What you’ll get from this book? How to market your funeral home to your Ideal Consumers, so that when it comes time for them to make a call, click a link, or get in their car, your funeral home is the only and obvious choice.. 

 

Bill A. Johnston