Bill A Johnston Appears On Undertaking: The Podcast

Ryan Ballard and Brian Waters are Undertaking: The Podcast, an amazing funeral industry-specific program that now boasts more than 20,000 downloads per episode.

As the hosts share on their website: “Undertaking The Podcast is a way to alleviate the professional solitude and connect funeral directors despite our irregular schedules. It’s a place for us to discuss current issues, learn from each other, and hear from industry experts.”

On July 31, 2020, Bill A Johnston was their guest, and the topic was all about advertising for funeral homes on Facebook.

After Ryan and Brian discussed how Bill began working in the industry, the wide ranging conversation turned towards how Facebook works, organic versus paid advertising, and best practices.

Run time is approximately 41 minutes and 43 seconds.

Many thanks to Ryan and Brian for their time and talents! For more on their program, visit their website:

Connect with Bill A Johnston on Facebook and LinkedIn.

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill. 

We make it easy for every funeral home to have a Facebook strategy that rocks!

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