Ryan Ballard and Brian Waters are The Undertaking Podcast, an amazing industry-specific program that now boasts more than 20,000 downloads per episode.

On July 31, 2020, Bill A Johnston was their guest, and the topic was all about advertising for Funeral Homes on Facebook. After Ryan and Brian discussed how Bill began working in the industry, the wide  ranging conversation turned towards how Facebook works, organic versus paid advertising, and best practices.

Many thanks to Ryan and Brian for their time and talents!  For more on their program, visit their website: https://www.undertakingthepodcast.com/