Busting the Myths of Local Advertising for Funeral Homes
How to Invest Your Dollars Wisely for Increased Sales
Napoleon Hill, author of “Think and Grow Rich” is quoted as saying, “Whatever the mind can conceive and believe, the mind can achieve.” But the truth is, many funeral homes can’t conceive advertising because they don’t believe it works for “their business.” That is a myth!
Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.
The program begins by explaining how consumers “think in pictures” and asks the question, “When a consumer thinks about your funeral home, what pictures do they see on the screen in their mind?”
It continues with how advertising works, reach and frequency metrics for mass media and Facebook, as well as recommendations on how to spend advertising dollars wisely.
It also focuses on the Funeral Sales Funnel, and “The Consumer’s Journey to Purchasing Funeral Services.” Here, we discuss the power of the subconscious mind, and through the use of a powerful metaphor everyone understands, reveals how and when funeral home ads are actively read/heard/seen by consumers.
Continuing Education credits approved by the following states: Alabama, Arkansas, North Carolina, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.
Previous Attendee Quotes
1. “You don’t give us ideas on what we can do. You tell us what to do.”
2. “We have always struggled with advertising for our funeral home. It was like you were talking to us!”
3. “I’ve been to many seminars throughout this country. This is the best one I have ever seen.”
Learning Objectives
1. We think in pictures.
2. Believing that advertising can work based on what you’ve learned today.
3. Knowing there are Four Pillars in Effective Local Advertising
4. Understanding the role of TV/Cable, Radio, Outdoor, Newspaper, Google, and Facebook/Instagram
