How to be Known, Trusted and Celebrated on Facebook
Tuesday, March 26, 2024 at 2pm ET
This workshop reveals how to be known using faces on Facebook, trusted with “word of mouth” advertising from user engagements and posting obituaries, and celebrated by Facebook users who have been served at their funeral home.
Over the years working with funeral homes and after publishing tens of thousands of posts on Facebook and Instagram, the leading insight we can share is simply this: Facebook Users Love Their Funeral Homes. We see the outpouring of love and gratitude towards them all the time, yet most funeral professionals are unaware of this inspirational truth. It’s almost a secret!
What this tells us is “Faces on Facebook” works. By posting images of funeral directors, assistants, office administrators, owners, managers, even comfort dogs, funeral homes and their staff will be known, trusted, and celebrated on Facebook.
Participants can receive 1 CE credit upon completion by submitting required information to their local state board.
Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.
Program Outline
Facebook users love their funeral homes!
Be Known: Faces on Facebook works
Be Trusted: Trust is built gradually and based on consistency
Be Celebrated: Families express gratitude to those who have served them
How Facebook can be used to create effective, local advertising
Be Noticed: Boosting posts is vitally important
Funeral homes are retail advertisers. How the sales funnel works
The benefit of being the first “funeral home of record” in your community on Facebook
