Bill A Johnston May 2024 Webinar

How to be Known, Trusted and Celebrated on Facebook

Tuesday, May 28, 2024 at 2pm ET

This workshop reveals how to be known using faces on Facebook, trusted with “word of mouth” advertising from user engagements and posting obituaries, and celebrated by Facebook users who have been served at their funeral home.

Over the years working with funeral homes and after publishing tens of thousands of posts on Facebook and Instagram, the leading insight we can share is simply this: Facebook Users Love Their Funeral Homes. We see the outpouring of love and gratitude towards them all the time, yet most funeral professionals are unaware of this inspirational truth. It’s almost a secret!

What this tells us is “Faces on Facebook” works. By posting images of funeral directors, assistants, office administrators, owners, managers, even comfort dogs, funeral homes and their staff will be known, trusted, and celebrated on Facebook.

Participants can receive 1 CE credit upon completion by submitting required information to their local state board.

Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.

Program Outline

Facebook users love their funeral homes!

Be Known: Faces on Facebook works

Be Trusted: Trust is built gradually and based on consistency

Be Celebrated: Families express gratitude to those who have served them

How Facebook can be used to create effective, local advertising

Be Noticed: Boosting posts is vitally important

Funeral homes are retail advertisers. How the sales funnel works 

The benefit of being the first “funeral home of record” in your community on Facebook

Learning Objectives

1. Why Facebook users love their funeral home.

2. Why Faces on Facebook works.

3. Facebook is what the newspaper used to be. Funeral homes must have a winning Facebook strategy.

4. How to be known, trusted, and celebrated on Facebook.

Registration is closed for the July Post and Boost webinar presented by Bill A Johnston.

Business Benefits

1. Motivation: Advertising on Facebook in a certain way can give funeral homes a proven strategy to expand their business. This session can motivate thought.

2. Inspiration: By seeing what other funeral homes are doing on Facebook and the engagements they are receiving from users they may be inspired to take action.

3. Opportunity: If a funeral home becomes the first in their community to be known, trusted, and celebrated in their community on Facebook, they will always have that advantage, and in advertising being first can be everything.


Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer. 

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill.

We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Webinar Updates

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds. 

Post and Boost Offers TV Ads

We don’t write typical funeral home ads - and the quality of our content sets us apart.

Imagine new, custom ads highlighting what makes your funeral home special running within 60 days of signing a contact.

They are written by Bill A Johnston of Post and Boost, shot at your Funeral Home by Sherrie McWhorter of McWhorter Concepts, and deliverable for online and broadcast use.