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Continuing Education

Tuesday, September 24th at 2pm ET join our webinar with Bill A Johnston

How to be Known, Trusted, and Celebrated on Facebook

Over the years of working with funeral homes and after publishing tens of thousands of posts on Facebook and Instagram, the leading insight we can share is simply this: Facebook Users Love Their Funeral Homes. We see the outpouring of love and gratitude towards them all the time, yet most funeral professionals are unaware of this inspirational truth.

It’s almost a secret!

What this tells us is using pictures of “real people” works. By posting images of funeral directors, assistants, office administrators, owners, managers, even comfort dogs, funeral homes and their staff will be known, trusted, and celebrated on Facebook.

This workshop reveals how to be known using faces on Facebook, trusted with “word of mouth” advertising from user engagements and posting obituaries, and celebrated by Facebook users who have been served at their funeral home.

Participants can receive 1 CE credit* upon completion by submitting required information to their local state board.

*Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.

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Bill A Johnston offers continuing education to the Funeral Home Industry community.

Bill A Johnston is a funeral home advertising expert.

His experience in radio, television, and new media – specifically, Facebook – and his deep and abiding friendships with funeral home owners and operators give him unique insights into how funeral homes can successfully advertise their business.

Bill A Johnston is the President of Post and Boost and Amazon Best Selling author of the books “The Consumer’s Journey to Purchasing Funeral Services” and “How Facebook Works for Funeral Homes”, both available on Amazon.

He was born in Jamestown, NY, graduated from the Newhouse School at Syracuse University with a degree in Television and Radio, and has 25 years of experience managing radio stations.

In 2000 he founded iconnectv.com, an interactive media company for cable television. He produced national television commercials for Charter Communications and interactive lead-generating platforms, including the “Answers!” CD and “The Time Warner Cable Business Analyzer.”

In 2016 he became a Facebook expert, and invented a proprietary and scalable software platform that creates, posts, and boosts custom advertising for funeral homes on Facebook.

Bill is dedicated to changing the way funeral homes advertise.

He currently offers two options for those within the funeral home industry who are interested in collecting continuing education credits toward their state board licenses. His webinars are CE Approved by the APFSP (The Academy of Professional Funeral Service Practice) which covers attendees from Oklahoma, and by the official state boards of Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas.

Topics For Continuing Education offered by Bill A Johnston

Bill offers “How To Be Known, Trusted, and Celebrated on Facebook” and “Busting the Myths of Local Advertising for Funeral Homes: How to Invest Your Dollars Wisely for Increased Sales.” Both of these webinars are CE Approved by the The Academy of Professional Funeral Service Practice (APFSP).

Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.

How To Be Known, Trusted, and Celebrated on Facebook

Over the years of working with funeral homes and after publishing tens of thousands of posts on Facebook and Instagram, the leading insight we can share is simply this: Facebook Users Love Their Funeral Homes. We see the outpouring of love and gratitude towards them all the time, yet most funeral professionals are unaware of this inspirational truth.

It’s almost a secret!

What this tells us is using pictures of “real people” works. By posting images of funeral directors, assistants, office administrators, owners, managers, even comfort dogs, funeral homes and their staff will be known, trusted, and celebrated on Facebook.

This workshop reveals how to be known using faces on Facebook, trusted with “word of mouth” advertising from user engagements and posting obituaries, and celebrated by Facebook users who have been served at their funeral home.

Participants can receive 1 CE credit* upon completion by submitting required information to their local state board.

*Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.

Register for September 24th Webinar

Stay tuned for additional webinar dates.

Busting the Myths of Local Advertising for Funeral Homes: How to Invest Your Dollars Wisely for Increased Sales

Napoleon Hill, author of “Think and Grow Rich” is quoted as saying, “Whatever the mind can conceive and believe, the mind can achieve.” But the truth is, many funeral homes can’t conceive advertising because they don’t believe it works for “their business.” That is a myth!

Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.

The program begins by explaining how consumers “think in pictures” and asks the question, “When a consumer thinks about your funeral home, what pictures do they see on the screen in their mind?” It continues with how advertising works, reach and frequency metrics for mass media and Facebook, as well as recommendations on how to spend advertising dollars wisely.

It also focuses on the Funeral Sales Funnel, and “The Consumer’s Journey to Purchasing Funeral Services.” Here, we discuss the power of the subconscious mind, and through the use of a powerful metaphor everyone understands, reveals how and when funeral home ads are actively read/heard/seen by consumers.

Participants can receive 1 CE credit* upon completion by submitting required information to their local state board.

*Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.

Register for August 27th Webinar

Stay tuned for additional webinar dates.

An important part of your Facebook marketing strategy is understanding how many people your Page reaches; and an important part of your advertising goals is KNOWING how many people you SHOULD be reaching.
Bill A Johnston
Owner, Author and Speaker
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