This is an audio excerpt from Bill’s Amazon Best Seller, “The Consumer’s Journey to Purchasing Funeral Services.” It’s a Marketing Roadmap For Growing Market Share and Revenue.
Do you know who you are? Do you know what you stand for?
If you were taking a trip and using a map, the map has absolutely no value unless you have a starting point. As you think about marketing and advertising for your Funeral Home, the Funeral Home Type represents the starting point.
In this audio excerpt, I identify six (6) Funeral Home Types. In the book, you’ll discover a chapter that introduces the concept of matching “Thinking Patterns.” That’s when you match your Funeral Home Type to the Funeral Buyer Type. That combination or “match” represents a perfect place to start.
And…if after listening to this segment, if you have an interest in talking with me, the author, and discovering how our company, Post and Boost, can help you grow market share and revenue, you can call our main number: 336-516-9163.
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