You can’t serve everyone, and you can’t change the way everyone thinks, but what you can do is identify the people you can serve, your Ideal Consumers, the ones that would be the most receptive to your marketing. Focus on them. Ignore the rest. Doin tit correctly could make the difference between a good revenue year and a great cash flow year because you were able to successfully achieve operational leverage.

And…if after listening to this segment, you have an interest in talking with me, the author, and discovering how our company, Post and Boost, can help you grow market share and revenue, you can call our main number: 336-516-9163.