Depending on your market, a billboard can be $700 to $2,000 a month, even more. A radio campaign with 20-30 spots per week for four weeks can cost $1,500 – $5,000 a month. A cable television campaign $1,500 – $8,000 plus the cost of production.

And newspaper advertising? In case you didn’t know, Facebook is now what the newspaper used to be. If you’re spending money there, consider cutting it and using it for Facebook advertising.