The Consumer's Journey

The Consumer’s Journey to Purchasing Funeral Services, A Marketing Roadmap for Growing Market Share and Revenue is a groundbreaking, comprehensive marketing and advertising book for growth-driven funeral professionals written by Bill A Johnston

Take advantage of our 1-day sale

In July 2024, we’re having an exciting 1-day sale when you can purchase the Kindle version of Bill’s new book for just 99-cents!

We don’t know the exact date yet, but when we do, we can alert you in advance, and then on the day of the sale make sure you know about it so that you can save.

If you would just share your name, the name of your funeral home (optional), and your email address that would be awesome!

If you’d like to be notified on Facebook, that would be great too! Visit my personal Facebook and let’s connect:

What's in The Consumer's Journey?

It encompasses the five distinct phases a consumer will pass through over the course of their lifetime, leading up to the eventual purchase of a funeral. What you’ll get from this book? How to market your funeral home to your Ideal Consumers, so that when it comes time for them to make a call, click a link, or get in their car, your funeral home is the only and obvious choice.. 


Bill A. Johnston