The words “marketing” and “advertising” are often used interchangeably but they encompass distinct aspects of promoting any business or service. Marketing is a broader strategy that includes market research, product or service design, audience targeting (your Ideal Consumer), and brand building. With marketing, you should have a clear understanding of your Ideal Consumer’s needs and create value that meets those needs.

Advertising is a component of marketing. It’s a promotion of products and services using the media that can target audiences that reach your Ideal Consumers. For years, advertising would have been defined as mass media consisting of television, radio, newspaper, and billboards. Today, it can include these mass media, but it should always include Meta Platforms (Facebook and Instagram). 

And…if after listening to this segment, you have an interest in talking with me, the author, and discovering how our company, Post and Boost, can help you grow market share and revenue, you can call our main number: 336-516-9163.