You may not see this, but first-time visitors and new customers do. They feel it, too. Walking into a funeral home for the first time and seeing a dead person provokes a profound first impression that’s hard to forget. It’s not like visiting a car dealer or a furniture store where you’re eagerly approached by an anxious salesperson. No. A funeral home is quiet. Eerily quiet. It envelopes them as soon as the door behind is closed shut. And when they’re warmly greeted by a staff member, outwardly they may receive a friendly smile and hearty handshake, but deep inside they know this same person can guide them down a hall or around a corner to encounter an experience they may not feel entirely ready to face.

A wise marketing and advertising expert building content for a funeral home should be aware of this reality.

And…if after listening to this segment, you have an interest in talking with me, the author, and discovering how our company, Post and Boost, can help you grow market share and revenue, you can call our main number: 336-516-9163.