Worksheets

Thank You for purchasing
"The Consumer's Journey to Purchasing Funeral Services."

If you want to grow your market share and revenue with advertising and marketing, you’ve come to the right place. These valuable worksheets will help you organically structure your learning, make self-assessment easier, and can bridge the gap between abstract concepts and practical implementation. The downloadable PDF contains all 4 worksheets. They are:

“Do you know who you are, and do you know what you stand for?” This will help you answer the question we have asked throughout the book. It will also help you better define the competitive landscape. It focuses on two areas: Funeral Home Type, and Marketing and Advertising Style.
“Defining your Ideal Consumers using their thinking patterns.” After completing Worksheet #1, it should be clear what Funeral Buyer Types and associated “personas” you want to attract to your funeral home.
“How to calculate the number of consumers you need to reach to achieve a growth objective.” This will help as you identify the geography you serve, the demographics of your Ideal Consumers, and defining your “smallest viable market.”
“How to calculate the number of consumers you need to reach to achieve a growth objective.” This will help as you identify the geography you serve, the demographics of your Ideal Consumers, and defining your “smallest viable market.”

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Worksheets

Thank You for purchasing "The Consumer's Journey to Purchasing Funeral Services."

Thank You for purchasing
"The Consumer's Journey to Purchasing Funeral Services."