You serve families. We help you stay visible to them.

Connect with Bill on Facebook and LinkedIn.

CLICK HERE to schedule a meeting with Bill.

Meet your Facebook marking guide.

Since 2016, Bill has been helping funeral homes build trust, visibility, and meaningful community connections.

Bill A. Johnston is a national speaker, bestselling author, and funeral-industry advertising expert with more than 35 years of advertising and media experience. He founded Post and Boost to solve one of the biggest challenges funeral homes face today: staying consistently visible to the families they serve.

Bill understands that funeral directors are time-starved, overworked, and focused on caring for families—not writing Facebook posts. That’s why he developed a simple, proven system for creating authentic content that helps funeral homes build trust long before families walk through the door.

Our advertising approach is grounded in four proven principles: Reach, Frequency, Consistency, and Copy. When these elements work together, your funeral home becomes a familiar, trusted presence—long before a family ever needs your help.

Bill A Johnston

Owner, Author and Speaker

What You Can Expect With Post and Boost

Real Authentic People Shown.

Families trust familiar faces. We photograph your staff and facility to create authentic, personal posts that help your community feel connected before they ever need your services.

Consistent Visibility Delivered.

Your funeral home appears on Facebook every week with meaningful, dignified posts. This steady presence builds recognition, comfort, and trust within your community.

Targeted Reach Guaranteed.

Every post is boosted directly to adults 40+ in your geofenced market. Your brand reaches the right people, in the right place, at the right time—month after month.

Reputation Always Protected.

We monitor your Facebook page daily, removing unwanted comments and keeping your online presence safe, positive, and aligned with the level of care you provide.

What Post and Boost Customers Say

Fantastic! We started with Post and Boost, and our business immediately started to grow.

Kimberly O'Madden

General Manager, F.C. Daehler Mortuary

I knew where I wanted to be, I just didn't know how to get there. Trying to come up with verbiage, trying to come up with what to do, took more time than I thought. Bill has given us a consistent message. It's very polished and professional.

Paul Phillips

President, O'Quinn Peebles Phillips Funeral Home & Crematory

I spend zero time worrying about Facebook. Bill's doing the thinking for me and I'm not having to worry about it. Our numbers are up dramatically with likes and interactions. People tell our employees all the time they saw them on Facebook.

Paula Lowe

Owner, Lowe Funeral Home & Crematory

Facebook ads [have] actually done a lot for us - we were the first in our area to do it ... It's really taken off for us. It's been a great thing for everyone to get to know our staff in the community and to just get our face out there...it's really helped us a lot!"

Chipper Smith

Vice President, Smith Funeral Home of Florence

We were on Facebook but we weren't really reaching anyone. It wasn't growing. We were not promoting our brand. The process of working with Bill is easy. We do not have to worry about anything. Our Page likes have skyrocketed. Our audience is growing and engaging with our posts.

Joe Trippodo III

Manager, Forbis & Dick Funeral Service

Let's start with a quick Zoom call.

We’re not here to plug you into a template. We begin by learning your people, your priorities, and what you want your advertising to accomplish. We’ll review your goals, your market, and your budget—and show you how Facebook can build the visibility and trust your funeral home deserves.

Post and Boost Offers Facebook Advertising

Trust matters, and Facebook helps families feel connected to your funeral home long before they need you.

Facebook isn’t just a social platform. It’s where your community spends time every day. For funeral homes, this creates a powerful opportunity: the chance to be seen, recognized, and trusted before a family ever walks through your door. At Post and Boost, we use real photos of your staff and facility, paired with dignified messages that reflect your values and your level of care. Every post is boosted directly to adults 40+ in your geofenced market, ensuring your message reaches the people who matter most. The result? A familiar, comforting presence that strengthens your reputation and keeps your funeral home top-of-mind.

Post and Boost Offers TV Ads

We don’t write typical funeral home ads - and the quality of our content sets us apart.

Imagine new, custom ads highlighting what makes your funeral home special running within 60 days of signing a contact.

They are written by Bill A Johnston of Post and Boost, shot at your Funeral Home by Sherrie McWhorter of McWhorter Concepts, and deliverable for online and broadcast use. NOTE: This is a regional service to the Carolinas and Southern Virginia.

Post and Boost Offers Radio Ads

When it comes to Radio, choose experience. Bill has 25+ years managing radio stations.

They are written and produced by Bill A Johnston, President of Post and Boost and author of “How Facebook Works For Funeral Homes.”

We offer preplanning ads or can produce custom ads based on the needs of the client. We can also act as your agency with your local media outlets.