Bill A Johnston February 2024 Webinar

Busting the Myths of Local Advertising for Funeral Homes

How to Invest Your Dollars Wisely for Increased Sales

Napoleon Hill, author of “Think and Grow Rich” is quoted as saying, “Whatever the mind can conceive and believe, the mind can achieve.” But the truth is, many funeral homes can’t conceive advertising because they don’t believe it works for “their business.” That is a myth!

Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.

The program begins by explaining how consumers “think in pictures” and asks the question, “When a consumer thinks about your funeral home, what pictures do they see on the screen in their mind?”

It continues with how advertising works, reach and frequency metrics for mass media and Facebook, as well as recommendations on how to spend advertising dollars wisely.

It also focuses on the Funeral Sales Funnel, and “The Consumer’s Journey to Purchasing Funeral Services.” Here, we discuss the power of the subconscious mind, and through the use of a powerful metaphor everyone understands, reveals how and when funeral home ads are actively read/heard/seen by consumers.

Continuing Education credits approved by the following states: Alabama, Arkansas, North Carolina, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.

Previous Attendee Quotes

1. “You don’t give us ideas on what we can do. You tell us what to do.”

2. “We have always struggled with advertising for our funeral home. It was like you were talking to us!”

3. “I’ve been to many seminars throughout this country. This is the best one I have ever seen.”

Learning Objectives

1. We think in pictures.

2. Believing that advertising can work based on what you’ve learned today.

3. Knowing there are Four Pillars in Effective Local Advertising

4. Understanding the role of TV/Cable, Radio, Outdoor, Newspaper, Google, and Facebook/Instagram

Program Outline

1. We think in pictures. What pictures do consumers see when they are thinking about your funeral home?

2. Busting myths commonly shared by funeral professionals about advertising.

3. Advertising does work. Coca-Cola and GEICO prove it.

4. How advertising works. “The four pillars of effective local advertising.”

5. Reach and Frequency metrics on mass media and Facebook advertising.

6. Recommend copy changes, and what do you say in an ad (topics).

7. The Power of the Subconscious Mind.

8. Funeral Sales Funnel/ “The Consumer’s Journey to Purchasing Funeral Services.”

9. How to use Facebook.

10. How to spend your advertising dollars wisely.

Business Benefits

1. With rising costs and growing cremation rates, funeral homes need to grow their customer base if they intend to continue to be profitable. This program shows them how.

2. Knowing how advertising works, and discovering the most efficient media, funeral homes can cut wasteful spending, and invest in advertising that will work.

3. The four pillars of effective local advertising make sense.

4. Attendees will know what to say in an ad.

5. The benefit of building an equity position in the mind of the consumer.

6. How and when advertising will be actively read/seen/watched/heard by consumers during their “Journey to buying funeral services.”

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer. 

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill. We make it easy for every funeral home to have a Facebook strategy that rocks!

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