Bill is available for seminars at state, regional, and national events. For booking information, call 336-516-9163.
Programs for 2026 that are approved by APFSP include “The Power of Meta Platforms, Elevating Funeral Home Visibility”, and “Building Trust Before They Walk Through the Door.”
Register to be notified when and where Bill will be speaking next.
Bill offers “The Power of Meta Platforms, Elevating Funeral Home Visibility” and “Building Trust Before They Walk Through the Door” Both of these webinars are CE Approved by the The Academy of Professional Funeral Service Practice (APFSP).
Why does a family in need choose one funeral home over another? Often, it’s because trust has already been established. But what if the consumer doesn’t know who to call?
This session, Building Trust Before They Walk Through the Door, equips funeral homes with real-world marketing and advertising strategies to communicate trust—before the need ever arises.
We begin with the attention-grabbing question: “Do you really have time to think about social media? AND… if you do, would you know what to say?”
Then we introduce three key learning objectives:
Attendees will learn how advertising works, how to establish trust using The Informative Advertising Style, and how to guide families through The Consumer’s Journey to Purchasing Funeral Services.
By educating consumers, humanizing the brand, and making the funeral home more approachable, trust is built long before the door ever opens. With consistent, targeted efforts, a funeral home can amplify its reputation, attract ideal consumers, and grow both market share and revenue.
Stay tuned for additional updates.
Facebook and Instagram, apps on Meta Platforms, have become today’s most influential advertising tools, replacing the local reach dominated by newspapers. From daily stories to obituaries, celebrations, and educational posts, it’s the single, most powerful connection a funeral home can have with the community it serves.
This session will help funeral home professionals use Meta tools to grow visibility, build trust, and connect meaningfully with families—before a need arises. Through the lens of The Informative Advertising Style, participants will learn how to craft and promote content that works, use audience targeting and geofencing, and leverage lead generation tools available through Meta Business Suite.
Program Outline:
1. What is Meta? Understanding how Facebook and Instagram work.
3. How consumers don’t find you, but rather you find them.
4. The purpose of a Facebook page: It is the single most powerful connection you can have with the community you serve!
5. Understanding “likes” and “followers and discovering the real “organic reach” of a post, and the chances of a “viral bump”.
6. Organic posts that connect, and those that you should avoid.
7. Topics for paid ads that connect (The Informative Advertising Style).
8. Targeting your Ideal Customers with geofenced audiences including interests.
9. Boosting on the Meta Business Platform. Costs, objectives, and results, including real reports.
10. Q&A
Stay tuned for additional updates.
Every post we publish for every one of our clients captures their uniqueness. Our goal is to create confidence from our very first conversation to each and every step along the way as we get your Facebook Page working at its fullest potential.
Remember, it’s not just a page on a social media platform; it’s a valuable tool for effective local advertising.
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