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Category: Monthly Updates

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Monthly Updates

Post and Boost December 2023

Owner of Post and Boost, Bill A Johnston offers insight to customers during the month of December 2023.

Post and Boost Full Service Customers, if your funeral home has a special event this month, please get in touch with us! We’re happy to help you create custom posts to help you connect with your local community.

The Post and Boost Team is planning to create holiday posts for Christmas, Kwanzaa and New Years. If you have an additional holiday you’d like us to focus on for your Facebook Page, please get in touch with us! 

It’s time for Christmas boxes! All Full Service customers, keep your eyes open for your special package, including Greta’s Christmas Cookies!

Are you ready for 2024? We are! 
Post and Boost is offering expanded services, including:

  • Radio and TV advertising scripts, production and media buys.
  • Direct Cremation Service Support on Facebook 
  • AI-Enhanced Script Writing
  • Pre-Plan Lead Generation Tool
  • Quarterly Reports with Video Explanations
  • QuickStart, a Value Service for Facebook Advertising
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Join the Post and Team Webinars

Bill offers monthly continuing education webinars. Join the Post and Boost Team for “How To Be Known, Trusted, and Celebrated on Facebook” and “Busting the Myths of Local Advertising for Funeral Homes: How to Invest Your Dollars Wisely for Increased Sales.” 

Both of these webinars are CE Approved by the The Academy of Professional Funeral Service Practice (APFSP) and attendees can earn 1 CE unit by attending.

Get More Information

Post and Boost Offers Facebook Advertising

Trust Bill. Facebook Works For Funeral Homes

Every post we publish for every one of our clients captures their uniqueness. Our goal is to create confidence from our very first conversation to each and every step along the way as we get your Facebook Page working at its fullest potential.

Remember, it’s not just a page on a social media platform; it’s a valuable tool for effective local advertising.

Learn More About Post and Boost Facebook Advertising
"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer: 

  • Is the content on your Facebook Page informing users about the benefits of your Funeral Home?
  • Are you reaching enough Facebook users to get advertising results?
  • Is there a Facebook strategy that can actually grow your business?
Get a head start! CLICK HERE to meet with Bill.

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill.

We make it easy for every funeral home to have a Facebook strategy that rocks!

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Categories
Monthly Updates

Post and Boost January 2023 Update

Post and Boost Monthly Update

January 2023

Here’s what we’ll cover in this month’s update:

  • Cremations are invading bottom lines. We have copy ideas to help.
  • Don’t fall for the new scam asking for credit card information.
  • Welcome to new customers across the country.
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The Cremation Invasion

More of our funeral home customers are experiencing how cremation calls are invading their bottom line. 

How do you address this?

How do you keep your bottom line healthy? 

You can grow your call volume, raise your prices, or develop a comprehensive sales process that puts you in the position to manage and maximize every sales opportunity.

Is it selling or is it offering? 

Often during any sales process, sellers forget who is responsible for determining the overall cost of a funeral.

Yes, the funeral home sets the pricing, but it’s the customer who determines how much they are willing to spend. 

Key Thought: Offer products and services that lets customers decide for themselves how much they want to spend.

New topic for you to consider: “Traditional Cremations”

Have questions? Give Bill a call to discuss in detail: 336-516-9163

In his book, “How Facebook Works for Funeral Homes,” Bill outlines a list of proven topics that work for funeral homes. Schedule an appointment with Bill and get a FREE copy.

ALERT: Credit Card Scam

We’ve learned that there is a new credit card scam targeting businesses that advertise on Facebook.

Listen to this: A customer told us recently that someone had reached out to them with an urgent message stating that their credit card needed to be replaced to boost their advertising on Facebook because it was expired. All they had to do was click on the link provided to update their payment information.

Red flag, anyone?

At Post and Boost, we buy Facebook ads on behalf of our customers. To make it as easy as possible for you, we manage the Ad Account and if there were to be any issues with an expired payment account, Bill would be calling you directly.

Never click on a link that’s been provided to update your personal information.

If you see a suspicious email or text from someone claiming to be from Facebook, and you’re not sure if it’s legit, call us at Post and Boost and we’ll look at it together.

Welcome New Customers

We’re welcoming new customers in Alabama, Georgia, Illinois, Kansas, Minnesota, North Carolina, Philadelphia, and Wisconsin this month. What an abundant start to the new year!

We’re thankful for all our customer referrals. And especially, for all of those who participated in our “Refer A Friend, Support A Cause” campaign over the holiday season.

All the promised donations have been sent. And those who were referred received a free copy of our book, “How Facebook Works for Funeral Homes.”

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill. We make it easy for every funeral home to have a Facebook strategy that rocks!

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Post and Boost Newsletter

Keep up with the latest from Post and Boost by signing up for our monthly newsletter. 

Categories
Monthly Updates

Post and Boost December 2022 Update

Post and Boost Monthly Update

December 2022

Here’s what we’ll cover in this month’s update:

  • Custom Holiday Posts
  • On-Site Crematory Topic Option
  • Facebook continues to provide best, local advertising value
  • Can we contribute up to $100 to your favorite cause this season?
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Custom Holiday and New Year Posts

Our holiday posts for clients are often a hit!

Each funeral home celebrates the season in different ways. Let us know how we can highlight your unique way of bringing cheer to your local community. Some of our customers host an annual memorial service, a candlelit evening of remembrance, a toy drive – even a meal for Veterans and/or First Responders. We’re here to help support your engagement with a strategic plan on Facebook.

And as we think ahead toward the new year…

Are you offering FREE calendars to the community? Let us know! If you’re giving calendars away, we’re happy to create a custom post for you.

Differentiate Your Services

One of the ways you can stand out from other firms in the area is to highlight the services you offer that no one else does. One of our customers in the western part of North Carolina came to us with an idea on how to expand the Cremation topic.

If you have an on-site crematory, you may want to expand and edit your topics preference list.

Have questions? Give Bill a call to discuss in detail: 336-516-9163.

In his book, “How Facebook Works for Funeral Homes,” Bill outlines a list of proven topics that work for funeral homes.
Schedule an appointment with Bill and get a FREE copy.

Need New Photography?

How are you feeling about the pictures you’re seeing on your Facebook Page? If you think it’s about time to schedule a shoot for updated photography, chances are we’re thinking about it too.

Let’s get you on the schedule. We know the holidays are a busy time for everyone and staff members may be on vacation visiting family, but there may be a sweet spot in mid-January or early February that works for all! Figure out a day or two that works best for your team and reach out to our Post and Boost Photography Coordinator, Matthew Ayer. You can reach him at 336-516-9164 or by email at matthew@postandboost.com.

EOY Thoughts on Facebook

If you’ve been following tech and financial news this year, you’ll know that Meta (Facebook) is reducing their staff in order to help improve their bottom line.

And you may think that has a drastic impact on active users on the Facebook platform (Instagram too), but rest assured, numbers continue to be robust; and it still represents the best, local advertising value in every market in the United States.

“Refer A Friend, Support A Cause” Campaign

“Refer A Friend, Support A Cause” is a new, annual holiday promotion for Post and Boost. If you refer a friend in the funeral home industry who you think might be interested in our service, we will make a $25 contribution to the cause of your choice.

You can refer up to four individuals, which means a $100 donation to the cause of your choice. To learn more, get in touch with Bill: 336-516-9163.

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill. We make it easy for every funeral home to have a Facebook strategy that rocks!

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

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Keep up with the latest from Post and Boost by signing up for our monthly newsletter. 

Bill can answer your questions during a FREE Zoom meeting.

Click to access Bill's Calendar and Zoom Meeting links.

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