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Category: Bill A Johnston Speaking Events

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Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost October Webinar

Bill A Johnston at Post and Boost October Webinar

Busting the Myths of Local Advertising for Funeral Homes

How to Invest Your Dollars Wisely for Increased Sales

Napoleon Hill, author of “Think and Grow Rich” is quoted as saying, “Whatever the mind can conceive and believe, the mind can achieve.” But the truth is, many funeral homes can’t conceive advertising because they don’t believe it works for “their business.” That is a myth!

Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.

The first roadblock funeral homes face is “what to say.” It’s easy for furniture stores and restaurants to advertise, but writing ads based on “Death and the Funeral Process” is not easy.

If funeral homes intend to remain profitable and expand in this world of growing cremation percentages and shrinking margins, they need an advertising strategy faster than word-of-mouth.

This workshop reveals how advertising works best for funeral homes, what you can say, and tips on Radio, TV/Cable, Internet, Outdoor, and Facebook.

Registration is closed for the October Post and Boost webinar presented by Bill A Johnston.

Continuing Education credits approved by the following states:  North Carolina; and also all states that accept certified CE providers of the American Academy of Funeral Service Practice.

Additional state approvals coming soon.

Continuing Education Details

Learning Objectives

1. Local advertising can work for funeral homes

2. Word-of-mouth may be the best advertising, but it’s too slow if you intend to expand sales

3. Knowing there are Four Pillars in Effective Local Advertising

4. Understanding the role of TV/Cable, Radio, Outdoor, Newspaper, Google, and Facebook/Instagram

Questions? Don't Wait! Get In Touch With Bill Now!

Program Outline

1. Advertising does work. Coca-Cola and GEICO prove it.

2. The role of death metrics and demographics in advertising

3. Four strategies to grow sales. Which one(s) should you do?

4. Reach: How many do you need to reach to grow?

5. Frequency: Change the way people think

6. Consistency: The Sales Funnel

7. Copy: What do you say and how do you say it?

8. Google is the Yellow Pages; Facebook is the Newspaper

9. Media quick hitters: TV/Cable, Radio, Outdoor, the Newspaper

Business Benefits

1. By knowing how advertising works, it will be easier to “believe” it can work for their funeral home.

2. The sales funnel will help operators visually understand the need to always be advertising

3. With the four pillars of effective local advertising, wasted ad dollars can identified and redirected

4. Not advertising has long-term consequences to the equity value of the business, especially in competitive markets.

5. The sales funnel will help operators understand the need to always be advertising

6. Be encouraged to discover an advertising strategy that can expand their sales.

Get Information On Additional Webinars
"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director

Don't Miss This Opportunity

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer. 

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

Post and Boost Offers Radio Ads

When it comes to Radio, choose experience. Bill has 25+ years managing radio stations.

They are written and produced by Bill A Johnston, Prescient of Post and Boost and author of “How Facebook Works For Funeral Homes.”

We offer preplanning ads or can produce custom ads based on the needs of the client. We can also act as your agency with your local media outlets.

Learn More About Post and Boost Radio Advertising

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill. We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost
Webinar Updates

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds. 

Categories
Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost September Webinar

Bill A Johnston at Post and Boost September Webinar

How to be Known, Trusted and Celebrated on Facebook

Join us Tuesday, September 26th at 2pm Eastern.

Over the years working with funeral homes and after publishing tens of thousands of posts on Facebook and Instagram, the leading insight we can share is simply this: Facebook Users Love Their Funeral Homes. We see the outpouring of love and gratitude towards them all the time, yet most funeral professionals are unaware of this inspirational truth. It’s almost a secret! 

What this tells us is “Faces on Facebook” works. By posting images of funeral directors, assistants, office administrators, owners, managers, even comfort dogs, funeral homes and their staff will be known, trusted, and celebrated on Facebook.

This workshop reveals how to be known using faces on Facebook, trusted with “word of mouth” advertising from user engagements and posting obituaries, and celebrated by Facebook users who have been served at their funeral home.

Registration is closed for the September Post and Boost webinar presented by Bill A Johnston.

Earn 1 CE credit by attending this webinar.

Program Outline

Facebook users love their funeral homes!

Be Known: Faces on Facebook works

Be Trusted: Trust is built gradually and based on consistency

Be Celebrated: Families express gratitude to those who have served them

How Facebook can be used to create effective, local advertising

Be Noticed: Boosting posts is vitally important

Funeral homes are retail advertisers. How the sales funnel works 

The benefit of being the first “funeral home of record” in your community on Facebook

Questions? Don't Wait! Get In Touch With Bill Now!

Learning Objectives

1. Why Facebook users love their funeral home.

2. Why Faces on Facebook works.

3. Facebook is what the newspaper used to be. Funeral homes must have a winning Facebook strategy.

4. How to be known, trusted, and celebrated on Facebook.

Registration is closed for the July Post and Boost webinar presented by Bill A Johnston.

Business Benefits

1. Motivation: Advertising on Facebook in a certain way can give funeral homes a proven strategy to expand their business. This session can motivate thought.

2. Inspiration: By seeing what other funeral homes are doing on Facebook and the engagements they are receiving from users they may be inspired to take action.

3. Opportunity: If a funeral home becomes the first in their community to be known, trusted, and celebrated in their community on Facebook, they will always have that advantage, and in advertising being first can be everything.

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer. 

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

Get Information on Additional Webinars
"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Post and Boost Offers Radio Ads

When it comes to Radio, choose experience. Bill has 25+ years managing radio stations.

They are written and produced by Bill A Johnston, Prescient of Post and Boost and author of “How Facebook Works For Funeral Homes.”

We offer preplanning ads or can produce custom ads based on the needs of the client. We can also act as your agency with your local media outlets.

Learn More About Post and Boost Radio Advertising

Post and Boost Newsletter

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds. 

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill. We make it easy for every funeral home to have a Facebook strategy that rocks!

Categories
Bill A Johnston Speaking Events

Bill A Johnston at 2023 NFDA International Convention & Expo

Bill A Johnston at 2023 NFDA International Convention & Expo

Bill A Johnston is speaking in Las Vegas at the 2023 NFDA International Convention & Expo on Monday, September 11, 2023. Catch him at 8am as he presents “How to Invest Your Advertising Dollars Wisely.”

Many funeral homes can’t conceive of advertising because they don’t believe it works for their business. That is a myth! Advertising can work and does work for funeral homes. Learn what roadblocks stand in the way and how you can overcome them.

If funeral homes intend to remain profitable and expand in the world of growing cremation rates and shrinking margins, they need an advertising strategy faster than word-of-mouth. Discover how advertising works, what you can say, and gain tips on Radio, TV/Cable, Internet, Outdoor, and Facebook. Earn 1 CE unit for attending.

This is Bill’s third time at NFDA and he’s looking forward to connecting with funeral professionals from across the country!

If you’re planning to attend NFDA’s events this year, don’t miss out on Bill’s presentation, and definitely make time to visit him at the Post and Boost booth (#1056).

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer: 

  • Is the content on your Facebook Page informing users about the benefits of your Funeral Home?
  • Are you reaching enough Facebook users to get advertising results?
  • Is there a Facebook strategy that can actually grow your business?
Get a head start! CLICK HERE to meet with Bill.

Can't Make It To This Event?

Bill offers monthly continuing education webinars. Join the Post and Boost Team for “How To Be Known, Trusted, and Celebrated on Facebook” and “Busting the Myths of Local Advertising for Funeral Homes: How to Invest Your Dollars Wisely for Increased Sales.” 

Both of these webinars are CE Approved by the The Academy of Professional Funeral Service Practice (APFSP) and attendees can earn 1 CE unit by attending.

Get More Information

Post and Boost Offers Facebook Advertising

Trust Bill. Facebook Works For Funeral Homes

Every post we publish for every one of our clients captures their uniqueness. Our goal is to create confidence from our very first conversation to each and every step along the way as we get your Facebook Page working at its fullest potential.

Remember, it’s not just a page on a social media platform; it’s a valuable tool for effective local advertising.

Learn More About Post and Boost Facebook Advertising
"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill.

We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Newsletter Sign Up

Categories
Bill A Johnston Speaking Events

Bill A Johnston at New York State Funeral Directors Association Annual Convention

Bill A Johnston at New York State Funeral Directors Association Annual Convention

Bill A Johnston is speaking at the New York State Funeral Directors Association Annual Convention in Saratoga on Monday, August 21, 2023.

Learn more about this event on the NYSFDA website.

In fact, he will be presenting two seminars and is so excited to be back in his home state!

“Be Known, Trusted, and Celebrated on Facebook,” will teach funeral home owners and operators how to effectively advertise their business using Facebook as a media.

If you’re planning to attend NYSFDA this year, don’t miss out on Bill’s presentations, and definitely make time to visit him at the Post and Boost booth!

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer: 

  • Is the content on your Facebook Page informing users about the benefits of your Funeral Home?
  • Are you reaching enough Facebook users to get advertising results?
  • Is there a Facebook strategy that can actually grow your business?
Get a head start! Just CLICK HERE to meet with Bill.

Can't Make It To This Event?

Bill offers monthly continuing education webinars. Join the Post and Boost Team for “How To Be Known, Trusted, and Celebrated on Facebook” and “Busting the Myths of Local Advertising for Funeral Homes: How to Invest Your Dollars Wisely for Increased Sales.” 

Both of these webinars are CE Approved by the The Academy of Professional Funeral Service Practice (APFSP) and attendees can earn 1 CE unit by attending.

Get More Information

Post and Boost Offers Facebook Advertising

Trust Bill. Facebook Works For Funeral Homes

Every post we publish for every one of our clients captures their uniqueness. Our goal is to create confidence from our very first conversation to each and every step along the way as we get your Facebook Page working at its fullest potential.

Remember, it’s not just a page on a social media platform; it’s a valuable tool for effective local advertising.

Learn More About Post and Boost Facebook Advertising
"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill.

We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Newsletter Sign Up

Categories
Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost August Webinar​

Bill A Johnston at Post and Boost August Webinar

Busting the Myths of Local Advertising for Funeral Homes

How to Invest Your Dollars Wisely for Increased Sales

Napoleon Hill, author of “Think and Grow Rich” is quoted as saying, “Whatever the mind can conceive and believe, the mind can achieve.” But the truth is, many funeral homes can’t conceive advertising because they don’t believe it works for “their business.” That is a myth!

Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.

The first roadblock funeral homes face is “what to say.” It’s easy for furniture stores and restaurants to advertise, but writing ads based on “Death and the Funeral Process” is not easy.

If funeral homes intend to remain profitable and expand in this world of growing cremation percentages and shrinking margins, they need an advertising strategy faster than word-of-mouth.

This workshop reveals how advertising works best for funeral homes, what you can say, and tips on Radio, TV/Cable, Internet, Outdoor, and Facebook.

Registration is closed for the August Post and Boost webinar presented by Bill A Johnston.

Earn 1 CE credit by attending this webinar.

Learning Objectives

1. Local advertising can work for funeral homes

2. Word-of-mouth may be the best advertising, but it’s too slow if you intend to expand sales

3. Knowing there are Four Pillars in Effective Local Advertising

4. Understanding the role of TV/Cable, Radio, Outdoor, Newspaper, Google, and Facebook/Instagram

Questions? Don't Wait! Get In Touch With Bill Now!

Program Outline

1. Advertising does work. Coca-Cola and GEICO prove it.

2. The role of death metrics and demographics in advertising

3. Four strategies to grow sales. Which one(s) should you do?

4. Reach: How many do you need to reach to grow?

5. Frequency: Change the way people think

6. Consistency: The Sales Funnel

7. Copy: What do you say and how do you say it?

8. Google is the Yellow Pages; Facebook is the Newspaper

9. Media quick hitters: TV/Cable, Radio, Outdoor, the Newspaper

Business Benefits

1. By knowing how advertising works, it will be easier to “believe” it can work for their funeral home.

2. The sales funnel will help operators visually understand the need to always be advertising

3. With the four pillars of effective local advertising, wasted ad dollars can identified and redirected

4. Not advertising has long-term consequences to the equity value of the business, especially in competitive markets.

5. The sales funnel will help operators understand the need to always be advertising

6. Be encouraged to discover an advertising strategy that can expand their sales.

Get Information On Additional Webinars
"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director

Don't Miss This Opportunity

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer. 

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill. We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost
Webinar Updates

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds. 

Categories
Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost July Webinar

Bill A Johnston at Post and Boost July Webinar

How to be Known, Trusted and Celebrated on Facebook

Over the years working with funeral homes and after publishing tens of thousands of posts on Facebook and Instagram, the leading insight we can share is simply this: Facebook Users Love Their Funeral Homes. We see the outpouring of love and gratitude towards them all the time, yet most funeral professionals are unaware of this inspirational truth. It’s almost a secret! 

What this tells us is “Faces on Facebook” works. By posting images of funeral directors, assistants, office administrators, owners, managers, even comfort dogs, funeral homes and their staff will be known, trusted, and celebrated on Facebook.

This workshop reveals how to be known using faces on Facebook, trusted with “word of mouth” advertising from user engagements and posting obituaries, and celebrated by Facebook users who have been served at their funeral home.

Registration is closed for the July Post and Boost webinar presented by Bill A Johnston.

Earn 1 CE credit by attending this webinar.

Program Outline

Facebook users love their funeral homes!

Be Known: Faces on Facebook works

Be Trusted: Trust is built gradually and based on consistency

Be Celebrated: Families express gratitude to those who have served them

How Facebook can be used to create effective, local advertising

Be Noticed: Boosting posts is vitally important

Funeral homes are retail advertisers. How the sales funnel works 

The benefit of being the first “funeral home of record” in your community on Facebook

Questions? Don't Wait! Get In Touch With Bill Now!

Learning Objectives

1. Why Facebook users love their funeral home.

2. Why Faces on Facebook works.

3. Facebook is what the newspaper used to be. Funeral homes must have a winning Facebook strategy.

4. How to be known, trusted, and celebrated on Facebook.

Registration is closed for the July Post and Boost webinar presented by Bill A Johnston.

Business Benefits

1. Motivation: Advertising on Facebook in a certain way can give funeral homes a proven strategy to expand their business. This session can motivate thought.

2. Inspiration: By seeing what other funeral homes are doing on Facebook and the engagements they are receiving from users they may be inspired to take action.

3. Opportunity: If a funeral home becomes the first in their community to be known, trusted, and celebrated in their community on Facebook, they will always have that advantage, and in advertising being first can be everything.

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer. 

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill. We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Newsletter

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds. 

Categories
Bill A Johnston Speaking Events

Bill A Johnston at Arkansas Funeral Directors Association 2023 Annual Convention

Bill A Johnston at Arkansas Funeral Directors Association Annual Convention

Bill A Johnston is speaking at the Arkansas Funeral Directors Association Annual Convention in Little Rock on Friday, May 5, 2023.

The seminar, “Be Known, Trusted, and Celebrated on Facebook,” will teach funeral home owners and managers how to effectively advertise their business using Facebook as a media and provides 1 CE credit .

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer: 

  • Is the content on your Facebook Page informing users about the benefits of your Funeral Home?
  • Are you reaching enough Facebook users to get advertising results?
  • Is there a Facebook strategy that can actually grow your business?
Get a head start! Just CLICK HERE to meet with Bill. It's easy!
"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill. We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Newsletter

Keep up with the latest from Post and Boost by signing up for our monthly newsletter. 

Categories
Bill A Johnston Speaking Events

Bill A Johnston Appears On Undertaking the Podcast

Bill A Johnston Appears On Undertaking: The Podcast

Podcast (1)

Ryan Ballard and Brian Waters are Undertaking: The Podcast, an amazing funeral industry-specific program that now boasts more than 20,000 downloads per episode.

As the hosts share on their website: “Undertaking The Podcast is a way to alleviate the professional solitude and connect funeral directors despite our irregular schedules. It’s a place for us to discuss current issues, learn from each other, and hear from industry experts.”

On July 31, 2020, Bill A Johnston was their guest, and the topic was all about advertising for funeral homes on Facebook.

After Ryan and Brian discussed how Bill began working in the industry, the wide ranging conversation turned towards how Facebook works, organic versus paid advertising, and best practices.

Run time is approximately 41 minutes and 43 seconds.

Many thanks to Ryan and Brian for their time and talents! For more on their program, visit their website: https://www.undertakingthepodcast.com/

Connect with Bill A Johnston on Facebook and LinkedIn.

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill. 

We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Newsletter

Keep up with the latest from Post and Boost by signing up for our monthly newsletter. 

Bill can answer your questions during a FREE Zoom meeting.

Click to access Bill's Calendar and Zoom Meeting links.

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