Author: Bill Johnston

Bill A Johnston at Post and Boost November Webinar

Post author By Bill Johnston
Post date October 25, 2023

Bill A Johnston at Post and Boost November Webinar

How to be Known, Trusted and Celebrated on Facebook

Over the years working with funeral homes and after publishing tens of thousands of posts on Facebook and Instagram, the leading insight we can share is simply this: Facebook Users Love Their Funeral Homes. We see the outpouring of love and gratitude towards them all the time, yet most funeral professionals are unaware of this inspirational truth. It’s almost a secret!

What this tells us is “Faces on Facebook” works. By posting images of funeral directors, assistants, office administrators, owners, managers, even comfort dogs, funeral homes and their staff will be known, trusted, and celebrated on Facebook.

This workshop reveals how to be known using faces on Facebook, trusted with “word of mouth” advertising from user engagements and posting obituaries, and celebrated by Facebook users who have been served at their funeral home.

Registration is closed for the November Post and Boost webinar presented by Bill A Johnston.

Continuing Education credits approved by the following states: North Carolina and Ohio; and also all states that accept certified CE providers of the American Academy of Funeral Service Practice.

Additional state approvals coming soon.

Program Outline

Facebook users love their funeral homes!

Be Known: Faces on Facebook works

Be Trusted: Trust is built gradually and based on consistency

Be Celebrated: Families express gratitude to those who have served them

How Facebook can be used to create effective, local advertising

Be Noticed: Boosting posts is vitally important

Funeral homes are retail advertisers. How the sales funnel works

The benefit of being the first “funeral home of record” in your community on Facebook

Learning Objectives

1. Why Facebook users love their funeral home.

2. Why Faces on Facebook works.

3. Facebook is what the newspaper used to be. Funeral homes must have a winning Facebook strategy.

4. How to be known, trusted, and celebrated on Facebook.

Registration is closed for the November Post and Boost webinar presented by Bill A Johnston.

Business Benefits

1. Motivation: Advertising on Facebook in a certain way can give funeral homes a proven strategy to expand their business. This session can motivate thought.

2. Inspiration: By seeing what other funeral homes are doing on Facebook and the engagements they are receiving from users they may be inspired to take action.

3. Opportunity: If a funeral home becomes the first in their community to be known, trusted, and celebrated in their community on Facebook, they will always have that advantage, and in advertising being first can be everything.

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer.

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

"We have much more capability to reach the community and so much more interaction with each post."

Dan Briggs

Funeral Director

"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."

Paula Lowe

Funeral Director

"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."

Joe Trippodo III

Funeral Director

Post and Boost Offers Facebook Advertising

Trust Bill. Facebook Works For Funeral Homes

Every post we publish for every one of our clients captures their uniqueness. Our goal is to create confidence from our very first conversation to each and every step along the way as we get your Facebook Page working at its fullest potential.

Remember, it’s not just a page on a social media platform; it’s a valuable tool for effective local advertising.

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill. We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Newsletter

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds.

Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost October Webinar

Post author By Bill Johnston
Post date September 27, 2023

Bill A Johnston at Post and Boost October Webinar

Busting the Myths of Local Advertising for Funeral Homes

How to Invest Your Dollars Wisely for Increased Sales

Napoleon Hill, author of “Think and Grow Rich” is quoted as saying, “Whatever the mind can conceive and believe, the mind can achieve.” But the truth is, many funeral homes can’t conceive advertising because they don’t believe it works for “their business.” That is a myth!

Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.

The first roadblock funeral homes face is “what to say.” It’s easy for furniture stores and restaurants to advertise, but writing ads based on “Death and the Funeral Process” is not easy.

If funeral homes intend to remain profitable and expand in this world of growing cremation percentages and shrinking margins, they need an advertising strategy faster than word-of-mouth.

This workshop reveals how advertising works best for funeral homes, what you can say, and tips on Radio, TV/Cable, Internet, Outdoor, and Facebook.

Registration is closed for the October Post and Boost webinar presented by Bill A Johnston.

Continuing Education credits approved by the following states: North Carolina; and also all states that accept certified CE providers of the American Academy of Funeral Service Practice.

Additional state approvals coming soon.

Learning Objectives

1. Local advertising can work for funeral homes

2. Word-of-mouth may be the best advertising, but it’s too slow if you intend to expand sales

3. Knowing there are Four Pillars in Effective Local Advertising

4. Understanding the role of TV/Cable, Radio, Outdoor, Newspaper, Google, and Facebook/Instagram

Program Outline

1. Advertising does work. Coca-Cola and GEICO prove it.

2. The role of death metrics and demographics in advertising

3. Four strategies to grow sales. Which one(s) should you do?

4. Reach: How many do you need to reach to grow?

5. Frequency: Change the way people think

6. Consistency: The Sales Funnel

7. Copy: What do you say and how do you say it?

8. Google is the Yellow Pages; Facebook is the Newspaper

9. Media quick hitters: TV/Cable, Radio, Outdoor, the Newspaper

Business Benefits

1. By knowing how advertising works, it will be easier to “believe” it can work for their funeral home.

2. The sales funnel will help operators visually understand the need to always be advertising

3. With the four pillars of effective local advertising, wasted ad dollars can identified and redirected

4. Not advertising has long-term consequences to the equity value of the business, especially in competitive markets.

5. The sales funnel will help operators understand the need to always be advertising

6. Be encouraged to discover an advertising strategy that can expand their sales.

"We have much more capability to reach the community and so much more interaction with each post."

Dan Briggs

Funeral Director

"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."

Paula Lowe

Funeral Director

Don't Miss This Opportunity

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer.

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

Post and Boost Offers Radio Ads

When it comes to Radio, choose experience. Bill has 25+ years managing radio stations.

They are written and produced by Bill A Johnston, Prescient of Post and Boost and author of “How Facebook Works For Funeral Homes.”

We offer preplanning ads or can produce custom ads based on the needs of the client. We can also act as your agency with your local media outlets.

Are you interested in becoming a new customer of Post and Boost?

Post and Boost
Webinar Updates

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds.

Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost September Webinar

Post author By Bill Johnston
Post date August 29, 2023

Bill A Johnston at Post and Boost September Webinar

How to be Known, Trusted and Celebrated on Facebook

Join us Tuesday, September 26th at 2pm Eastern.

Registration is closed for the September Post and Boost webinar presented by Bill A Johnston.

Earn 1 CE credit by attending this webinar.

Program Outline

Facebook users love their funeral homes!

Be Known: Faces on Facebook works

Be Trusted: Trust is built gradually and based on consistency

Be Celebrated: Families express gratitude to those who have served them

How Facebook can be used to create effective, local advertising

Be Noticed: Boosting posts is vitally important

Funeral homes are retail advertisers. How the sales funnel works

The benefit of being the first “funeral home of record” in your community on Facebook

Learning Objectives

1. Why Facebook users love their funeral home.

2. Why Faces on Facebook works.

3. Facebook is what the newspaper used to be. Funeral homes must have a winning Facebook strategy.

4. How to be known, trusted, and celebrated on Facebook.

Registration is closed for the July Post and Boost webinar presented by Bill A Johnston.

Business Benefits

1. Motivation: Advertising on Facebook in a certain way can give funeral homes a proven strategy to expand their business. This session can motivate thought.

2. Inspiration: By seeing what other funeral homes are doing on Facebook and the engagements they are receiving from users they may be inspired to take action.

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer.

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

"We have much more capability to reach the community and so much more interaction with each post."

Dan Briggs

Funeral Director

"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."

Paula Lowe

Funeral Director

"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."

Joe Trippodo III

Funeral Director

Post and Boost Offers Radio Ads

When it comes to Radio, choose experience. Bill has 25+ years managing radio stations.

They are written and produced by Bill A Johnston, Prescient of Post and Boost and author of “How Facebook Works For Funeral Homes.”

We offer preplanning ads or can produce custom ads based on the needs of the client. We can also act as your agency with your local media outlets.

Post and Boost Newsletter

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds.

Are you interested in becoming a new customer of Post and Boost?

Bill A Johnston Speaking Events

Bill A Johnston at 2023 NFDA International Convention & Expo

Post author By Bill Johnston
Post date August 24, 2023

Bill A Johnston at 2023 NFDA International Convention & Expo

Bill A Johnston is speaking in Las Vegas at the 2023 NFDA International Convention & Expo on Monday, September 11, 2023. Catch him at 8am as he presents “How to Invest Your Advertising Dollars Wisely.”

Many funeral homes can’t conceive of advertising because they don’t believe it works for their business. That is a myth! Advertising can work and does work for funeral homes. Learn what roadblocks stand in the way and how you can overcome them.

If funeral homes intend to remain profitable and expand in the world of growing cremation rates and shrinking margins, they need an advertising strategy faster than word-of-mouth. Discover how advertising works, what you can say, and gain tips on Radio, TV/Cable, Internet, Outdoor, and Facebook. Earn 1 CE unit for attending.

This is Bill’s third time at NFDA and he’s looking forward to connecting with funeral professionals from across the country!

If you’re planning to attend NFDA’s events this year, don’t miss out on Bill’s presentation, and definitely make time to visit him at the Post and Boost booth (#1056).

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer:

Is the content on your Facebook Page informing users about the benefits of your Funeral Home?
Are you reaching enough Facebook users to get advertising results?
Is there a Facebook strategy that can actually grow your business?

Can't Make It To This Event?

Bill offers monthly continuing education webinars. Join the Post and Boost Team for “How To Be Known, Trusted, and Celebrated on Facebook” and “Busting the Myths of Local Advertising for Funeral Homes: How to Invest Your Dollars Wisely for Increased Sales.”

Both of these webinars are CE Approved by the The Academy of Professional Funeral Service Practice (APFSP) and attendees can earn 1 CE unit by attending.

Post and Boost Offers Facebook Advertising

Trust Bill. Facebook Works For Funeral Homes

Remember, it’s not just a page on a social media platform; it’s a valuable tool for effective local advertising.

"We have much more capability to reach the community and so much more interaction with each post."

Dan Briggs

Funeral Director

"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."

Paula Lowe

Funeral Director

"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."

Joe Trippodo III

Funeral Director

Are you interested in becoming a new customer of Post and Boost?

We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Newsletter Sign Up

Bill A Johnston Speaking Events

Bill A Johnston at New York State Funeral Directors Association Annual Convention

Post author By Bill Johnston
Post date August 24, 2023

Bill A Johnston at New York State Funeral Directors Association Annual Convention

Bill A Johnston is speaking at the New York State Funeral Directors Association Annual Convention in Saratoga on Monday, August 21, 2023.

Learn more about this event on the NYSFDA website.

In fact, he will be presenting two seminars and is so excited to be back in his home state!

“Be Known, Trusted, and Celebrated on Facebook,” will teach funeral home owners and operators how to effectively advertise their business using Facebook as a media.

If you’re planning to attend NYSFDA this year, don’t miss out on Bill’s presentations, and definitely make time to visit him at the Post and Boost booth!

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer:

Is the content on your Facebook Page informing users about the benefits of your Funeral Home?
Are you reaching enough Facebook users to get advertising results?
Is there a Facebook strategy that can actually grow your business?

Can't Make It To This Event?

Both of these webinars are CE Approved by the The Academy of Professional Funeral Service Practice (APFSP) and attendees can earn 1 CE unit by attending.

Post and Boost Offers Facebook Advertising

Trust Bill. Facebook Works For Funeral Homes

Remember, it’s not just a page on a social media platform; it’s a valuable tool for effective local advertising.

"We have much more capability to reach the community and so much more interaction with each post."

Dan Briggs

Funeral Director

"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."

Paula Lowe

Funeral Director

"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."

Joe Trippodo III

Funeral Director

Are you interested in becoming a new customer of Post and Boost?

We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Newsletter Sign Up

Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost August Webinar

Post author By Bill Johnston
Post date July 25, 2023

Bill A Johnston at Post and Boost August Webinar

Busting the Myths of Local Advertising for Funeral Homes

How to Invest Your Dollars Wisely for Increased Sales

Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.

The first roadblock funeral homes face is “what to say.” It’s easy for furniture stores and restaurants to advertise, but writing ads based on “Death and the Funeral Process” is not easy.

If funeral homes intend to remain profitable and expand in this world of growing cremation percentages and shrinking margins, they need an advertising strategy faster than word-of-mouth.

This workshop reveals how advertising works best for funeral homes, what you can say, and tips on Radio, TV/Cable, Internet, Outdoor, and Facebook.

Registration is closed for the August Post and Boost webinar presented by Bill A Johnston.

Earn 1 CE credit by attending this webinar.

Learning Objectives

1. Local advertising can work for funeral homes

2. Word-of-mouth may be the best advertising, but it’s too slow if you intend to expand sales

3. Knowing there are Four Pillars in Effective Local Advertising

4. Understanding the role of TV/Cable, Radio, Outdoor, Newspaper, Google, and Facebook/Instagram

Program Outline

1. Advertising does work. Coca-Cola and GEICO prove it.

2. The role of death metrics and demographics in advertising

3. Four strategies to grow sales. Which one(s) should you do?

4. Reach: How many do you need to reach to grow?

5. Frequency: Change the way people think

6. Consistency: The Sales Funnel

7. Copy: What do you say and how do you say it?

8. Google is the Yellow Pages; Facebook is the Newspaper

9. Media quick hitters: TV/Cable, Radio, Outdoor, the Newspaper

Business Benefits

1. By knowing how advertising works, it will be easier to “believe” it can work for their funeral home.

2. The sales funnel will help operators visually understand the need to always be advertising

3. With the four pillars of effective local advertising, wasted ad dollars can identified and redirected

4. Not advertising has long-term consequences to the equity value of the business, especially in competitive markets.

5. The sales funnel will help operators understand the need to always be advertising

6. Be encouraged to discover an advertising strategy that can expand their sales.

"We have much more capability to reach the community and so much more interaction with each post."

Dan Briggs

Funeral Director

"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."

Paula Lowe

Funeral Director

Don't Miss This Opportunity

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer.

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

Are you interested in becoming a new customer of Post and Boost?

Post and Boost
Webinar Updates

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds.

Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost July Webinar

Post author By Bill Johnston
Post date June 27, 2023

Bill A Johnston at Post and Boost July Webinar

How to be Known, Trusted and Celebrated on Facebook

Registration is closed for the July Post and Boost webinar presented by Bill A Johnston.

Earn 1 CE credit by attending this webinar.

Program Outline

Facebook users love their funeral homes!

Be Known: Faces on Facebook works

Be Trusted: Trust is built gradually and based on consistency

Be Celebrated: Families express gratitude to those who have served them

How Facebook can be used to create effective, local advertising

Be Noticed: Boosting posts is vitally important

Funeral homes are retail advertisers. How the sales funnel works

The benefit of being the first “funeral home of record” in your community on Facebook

Learning Objectives

1. Why Facebook users love their funeral home.

2. Why Faces on Facebook works.

3. Facebook is what the newspaper used to be. Funeral homes must have a winning Facebook strategy.

4. How to be known, trusted, and celebrated on Facebook.

Registration is closed for the July Post and Boost webinar presented by Bill A Johnston.

Business Benefits

1. Motivation: Advertising on Facebook in a certain way can give funeral homes a proven strategy to expand their business. This session can motivate thought.

2. Inspiration: By seeing what other funeral homes are doing on Facebook and the engagements they are receiving from users they may be inspired to take action.

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer.

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

"We have much more capability to reach the community and so much more interaction with each post."

Dan Briggs

Funeral Director

"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."

Paula Lowe

Funeral Director

"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."

Joe Trippodo III

Funeral Director

Are you interested in becoming a new customer of Post and Boost?

Post and Boost Newsletter

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds.

Bill A Johnston Speaking Events

Bill A Johnston at Arkansas Funeral Directors Association 2023 Annual Convention

Post author By Bill Johnston
Post date April 21, 2023

Bill A Johnston at Arkansas Funeral Directors Association Annual Convention

Bill A Johnston is speaking at the Arkansas Funeral Directors Association Annual Convention in Little Rock on Friday, May 5, 2023.

The seminar, “Be Known, Trusted, and Celebrated on Facebook,” will teach funeral home owners and managers how to effectively advertise their business using Facebook as a media and provides 1 CE credit .

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer:

Is the content on your Facebook Page informing users about the benefits of your Funeral Home?
Are you reaching enough Facebook users to get advertising results?
Is there a Facebook strategy that can actually grow your business?

"We have much more capability to reach the community and so much more interaction with each post."

Dan Briggs

Funeral Director

"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."

Paula Lowe

Funeral Director

"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."

Joe Trippodo III

Funeral Director

Are you interested in becoming a new customer of Post and Boost?

Post and Boost Newsletter

Keep up with the latest from Post and Boost by signing up for our monthly newsletter.

Monthly Updates

Post and Boost January 2023 Update

Post author By Bill Johnston
Post date January 16, 2023

Post and Boost Monthly Update

January 2023

Here’s what we’ll cover in this month’s update:

Cremations are invading bottom lines. We have copy ideas to help.
Don’t fall for the new scam asking for credit card information.
Welcome to new customers across the country.

The Cremation Invasion

More of our funeral home customers are experiencing how cremation calls are invading their bottom line.

How do you address this?

How do you keep your bottom line healthy?

You can grow your call volume, raise your prices, or develop a comprehensive sales process that puts you in the position to manage and maximize every sales opportunity.

Is it selling or is it offering?

Often during any sales process, sellers forget who is responsible for determining the overall cost of a funeral.

Yes, the funeral home sets the pricing, but it’s the customer who determines how much they are willing to spend.

Key Thought: Offer products and services that lets customers decide for themselves how much they want to spend.

New topic for you to consider: “Traditional Cremations”

Have questions? Give Bill a call to discuss in detail: 336-516-9163

In his book, “How Facebook Works for Funeral Homes,” Bill outlines a list of proven topics that work for funeral homes. Schedule an appointment with Bill and get a FREE copy.

ALERT: Credit Card Scam

We’ve learned that there is a new credit card scam targeting businesses that advertise on Facebook.

Listen to this: A customer told us recently that someone had reached out to them with an urgent message stating that their credit card needed to be replaced to boost their advertising on Facebook because it was expired. All they had to do was click on the link provided to update their payment information.

Red flag, anyone?

At Post and Boost, we buy Facebook ads on behalf of our customers. To make it as easy as possible for you, we manage the Ad Account and if there were to be any issues with an expired payment account, Bill would be calling you directly.

Never click on a link that’s been provided to update your personal information.

If you see a suspicious email or text from someone claiming to be from Facebook, and you’re not sure if it’s legit, call us at Post and Boost and we’ll look at it together.

Welcome New Customers

We’re welcoming new customers in Alabama, Georgia, Illinois, Kansas, Minnesota, North Carolina, Philadelphia, and Wisconsin this month. What an abundant start to the new year!

We’re thankful for all our customer referrals. And especially, for all of those who participated in our “Refer A Friend, Support A Cause” campaign over the holiday season.

All the promised donations have been sent. And those who were referred received a free copy of our book, “How Facebook Works for Funeral Homes.”

Are you interested in becoming a new customer of Post and Boost?

"We have much more capability to reach the community and so much more interaction with each post."

Dan Briggs

Funeral Director

"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."

Paula Lowe

Funeral Director

"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."

Joe Trippodo III

Funeral Director

Post and Boost Newsletter

Keep up with the latest from Post and Boost by signing up for our monthly newsletter.

Monthly Updates

Post and Boost December 2022 Update

Post author By Bill Johnston
Post date December 15, 2022

Post and Boost Monthly Update

December 2022

Here’s what we’ll cover in this month’s update:

Custom Holiday Posts
On-Site Crematory Topic Option
Facebook continues to provide best, local advertising value
Can we contribute up to $100 to your favorite cause this season?

Custom Holiday and New Year Posts

Our holiday posts for clients are often a hit!

Each funeral home celebrates the season in different ways. Let us know how we can highlight your unique way of bringing cheer to your local community. Some of our customers host an annual memorial service, a candlelit evening of remembrance, a toy drive – even a meal for Veterans and/or First Responders. We’re here to help support your engagement with a strategic plan on Facebook.

And as we think ahead toward the new year…

Are you offering FREE calendars to the community? Let us know! If you’re giving calendars away, we’re happy to create a custom post for you.

Differentiate Your Services

One of the ways you can stand out from other firms in the area is to highlight the services you offer that no one else does. One of our customers in the western part of North Carolina came to us with an idea on how to expand the Cremation topic.

If you have an on-site crematory, you may want to expand and edit your topics preference list.

Have questions? Give Bill a call to discuss in detail: 336-516-9163.

In his book, “How Facebook Works for Funeral Homes,” Bill outlines a list of proven topics that work for funeral homes.
Schedule an appointment with Bill and get a FREE copy.

Need New Photography?

How are you feeling about the pictures you’re seeing on your Facebook Page? If you think it’s about time to schedule a shoot for updated photography, chances are we’re thinking about it too.

Let’s get you on the schedule. We know the holidays are a busy time for everyone and staff members may be on vacation visiting family, but there may be a sweet spot in mid-January or early February that works for all! Figure out a day or two that works best for your team and reach out to our Post and Boost Photography Coordinator, Matthew Ayer. You can reach him at 336-516-9164 or by email at matthew@postandboost.com.

EOY Thoughts on Facebook

If you’ve been following tech and financial news this year, you’ll know that Meta (Facebook) is reducing their staff in order to help improve their bottom line.

And you may think that has a drastic impact on active users on the Facebook platform (Instagram too), but rest assured, numbers continue to be robust; and it still represents the best, local advertising value in every market in the United States.

“Refer A Friend, Support A Cause” Campaign

“Refer A Friend, Support A Cause” is a new, annual holiday promotion for Post and Boost. If you refer a friend in the funeral home industry who you think might be interested in our service, we will make a $25 contribution to the cause of your choice.

You can refer up to four individuals, which means a $100 donation to the cause of your choice. To learn more, get in touch with Bill: 336-516-9163.

Are you interested in becoming a new customer of Post and Boost?

"We have much more capability to reach the community and so much more interaction with each post."

Dan Briggs

Funeral Director

"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."

Paula Lowe

Funeral Director

"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."

Joe Trippodo III

Funeral Director

Post and Boost Newsletter

Keep up with the latest from Post and Boost by signing up for our monthly newsletter.

Bill A Johnston at Post and Boost November Webinar

How to be Known, Trusted and Celebrated on Facebook

Program Outline

Learning Objectives

Business Benefits

Don't Miss This Opportunity To Connect

Post and Boost Offers Facebook Advertising

Trust Bill. Facebook Works For Funeral Homes

Are you interested in becoming a new customer of Post and Boost?

Post and Boost Newsletter

Bill A Johnston at Post and Boost October Webinar

Busting the Myths of Local Advertising for Funeral Homes

Learning Objectives

Program Outline

Business Benefits

Don't Miss This Opportunity

Post and Boost Offers Radio Ads

When it comes to Radio, choose experience. Bill has 25+ years managing radio stations.

Are you interested in becoming a new customer of Post and Boost?

Post and BoostWebinar Updates

Bill A Johnston at Post and Boost September Webinar

How to be Known, Trusted and Celebrated on Facebook

Program Outline

Learning Objectives

Business Benefits

Don't Miss This Opportunity To Connect

Post and Boost Offers Radio Ads

When it comes to Radio, choose experience. Bill has 25+ years managing radio stations.

Post and Boost Newsletter

Are you interested in becoming a new customer of Post and Boost?

Bill A Johnston at 2023 NFDA International Convention & Expo

Don't Miss This Opportunity To Connect

Can't Make It To This Event?

Post and Boost Offers Facebook Advertising

Trust Bill. Facebook Works For Funeral Homes

Are you interested in becoming a new customer of Post and Boost?

Post and Boost Newsletter Sign Up

Bill A Johnston at New York State Funeral Directors Association Annual Convention

Don't Miss This Opportunity To Connect

Can't Make It To This Event?

Post and Boost Offers Facebook Advertising

Trust Bill. Facebook Works For Funeral Homes

Are you interested in becoming a new customer of Post and Boost?

Post and Boost Newsletter Sign Up

Bill A Johnston at Post and Boost August Webinar

Busting the Myths of Local Advertising for Funeral Homes

Learning Objectives

Program Outline

Business Benefits

Don't Miss This Opportunity

Are you interested in becoming a new customer of Post and Boost?

Post and BoostWebinar Updates

Bill A Johnston at Post and Boost July Webinar

How to be Known, Trusted and Celebrated on Facebook

Program Outline

Learning Objectives

Business Benefits

Don't Miss This Opportunity To Connect

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Bill A Johnston at Arkansas Funeral Directors Association Annual Convention

Don't Miss This Opportunity To Connect

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Post and Boost Monthly Update

The Cremation Invasion

ALERT: Credit Card Scam

Welcome New Customers

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Post and Boost Monthly Update

Custom Holiday and New Year Posts

Differentiate Your Services

Need New Photography?

EOY Thoughts on Facebook

“Refer A Friend, Support A Cause” Campaign

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Bill can answer your questions during a FREE Zoom meeting.

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Webinar Updates

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Webinar Updates