Categories
Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost July 2024 Webinar

Bill A Johnston July 2024 Webinar

How to be Known, Trusted and Celebrated on Facebook

Register now for Tuesday, July 30, 2024 at 2pm ET webinar.

This workshop reveals how to be known using faces on Facebook, trusted with “word of mouth” advertising from user engagements and posting obituaries, and celebrated by Facebook users who have been served at their funeral home.

Over the years working with funeral homes and after publishing tens of thousands of posts on Facebook and Instagram, the leading insight we can share is simply this: Facebook Users Love Their Funeral Homes. We see the outpouring of love and gratitude towards them all the time, yet most funeral professionals are unaware of this inspirational truth. It’s almost a secret!

What this tells us is “Faces on Facebook” works. By posting images of funeral directors, assistants, office administrators, owners, managers, even comfort dogs, funeral homes and their staff will be known, trusted, and celebrated on Facebook.

How To Be Known, Trusted and Celebrated on Facebook: Tuesday, July 30, 2024 at 2pm ET

Participants can receive 1 CE credit upon completion by submitting required information to their local state board.

Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.

Program Outline

Facebook users love their funeral homes!

Be Known: Faces on Facebook works

Be Trusted: Trust is built gradually and based on consistency

Be Celebrated: Families express gratitude to those who have served them

How Facebook can be used to create effective, local advertising

Be Noticed: Boosting posts is vitally important

Funeral homes are retail advertisers. How the sales funnel works 

The benefit of being the first “funeral home of record” in your community on Facebook

Learning Objectives

1. Why Facebook users love their funeral home.

2. Why Faces on Facebook works.

3. Facebook is what the newspaper used to be. Funeral homes must have a winning Facebook strategy.

4. How to be known, trusted, and celebrated on Facebook.

Registration is closed for the July Post and Boost webinar presented by Bill A Johnston.

Business Benefits

1. Motivation: Advertising on Facebook in a certain way can give funeral homes a proven strategy to expand their business. This session can motivate thought.

2. Inspiration: By seeing what other funeral homes are doing on Facebook and the engagements they are receiving from users they may be inspired to take action.

3. Opportunity: If a funeral home becomes the first in their community to be known, trusted, and celebrated in their community on Facebook, they will always have that advantage, and in advertising being first can be everything.

2023_Bill-Johnston-1080x1080-CIRC

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer. 

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill.

We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Webinar Updates

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds. 

Post and Boost Offers TV Ads

We don’t write typical funeral home ads - and the quality of our content sets us apart.

Imagine new, custom ads highlighting what makes your funeral home special running within 60 days of signing a contact.

They are written by Bill A Johnston of Post and Boost, shot at your Funeral Home by Sherrie McWhorter of McWhorter Concepts, and deliverable for online and broadcast use.

Categories
Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost August 2024 Webinar

Bill A Johnston August 2024 Webinar

Busting the Myths of Local Advertising for Funeral Homes

Register for the webinar on August 27, 2024 at 2pm ET.

How to Invest Your Dollars Wisely for Increased Sales

Napoleon Hill, author of “Think and Grow Rich” is quoted as saying, “Whatever the mind can conceive and believe, the mind can achieve.” But the truth is, many funeral homes can’t conceive advertising because they don’t believe it works for “their business.” That is a myth!

Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.

The program begins by explaining how consumers “think in pictures” and asks the question, “When a consumer thinks about your funeral home, what pictures do they see on the screen in their mind?”

It continues with how advertising works, reach and frequency metrics for mass media and Facebook, as well as recommendations on how to spend advertising dollars wisely.

It also focuses on the Funeral Sales Funnel, and “The Consumer’s Journey to Purchasing Funeral Services.” Here, we discuss the power of the subconscious mind, and through the use of a powerful metaphor everyone understands, reveals how and when funeral home ads are actively read/heard/seen by consumers.

Busting the Myths of Local Advertising for Funeral Homes on August 27, 2024 at 2pm ET

Participants can receive 1 CE credit upon completion by submitting required information to their local state board.

Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.

Previous Attendee Quotes

1. “You don’t give us ideas on what we can do. You tell us what to do.”

2. “We have always struggled with advertising for our funeral home. It was like you were talking to us!”

3. “I’ve been to many seminars throughout this country. This is the best one I have ever seen.”

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Program Outline

1. We think in pictures. What pictures do consumers see when they are thinking about your funeral home?

2. Busting myths commonly shared by funeral professionals about advertising.

3. Advertising does work. Coca-Cola and GEICO prove it.

4. How advertising works. “The four pillars of effective local advertising.”

5. Reach and Frequency metrics on mass media and Facebook advertising.

6. Recommend copy changes, and what do you say in an ad (topics).

7. The Power of the Subconscious Mind.

8. Funeral Sales Funnel/ “The Consumer’s Journey to Purchasing Funeral Services.”

9. How to use Facebook.

10. How to spend your advertising dollars wisely.

Learning Objectives

1. We think in pictures.

2. Believing that advertising can work based on what you’ve learned today.

3. Knowing there are Four Pillars in Effective Local Advertising

4. Understanding the role of TV/Cable, Radio, Outdoor, Newspaper, Google, and Facebook/Instagram

Business Benefits

1. With rising costs and growing cremation rates, funeral homes need to grow their customer base if they intend to continue to be profitable. This program shows them how.

2. Knowing how advertising works, and discovering the most efficient media, funeral homes can cut wasteful spending, and invest in advertising that will work.

3. The four pillars of effective local advertising make sense.

4. Attendees will know what to say in an ad.

5. The benefit of building an equity position in the mind of the consumer.

6. How and when advertising will be actively read/seen/watched/heard by consumers during their “Journey to buying funeral services.”

image001 (2)

Post and Boost Webinar Updates

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds. 

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill.

We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Offers Facebook Advertising

Trust Bill. Facebook Works For Funeral Homes

Every post we publish for every one of our clients captures their uniqueness. Our goal is to create confidence from our very first conversation to each and every step along the way as we get your Facebook Page working at its fullest potential.

Remember, it’s not just a page on a social media platform; it’s a valuable tool for effective local advertising.

© 2021-2023 All rights reserved, Post and Boost, Inc.

Categories
Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost June 2024 Webinar

Bill A Johnston June 2024 Webinar

Busting the Myths of Local Advertising for Funeral Homes

Register for the webinar on June 25, 2024 at 2pm ET.

How to Invest Your Dollars Wisely for Increased Sales

Napoleon Hill, author of “Think and Grow Rich” is quoted as saying, “Whatever the mind can conceive and believe, the mind can achieve.” But the truth is, many funeral homes can’t conceive advertising because they don’t believe it works for “their business.” That is a myth!

Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.

The program begins by explaining how consumers “think in pictures” and asks the question, “When a consumer thinks about your funeral home, what pictures do they see on the screen in their mind?”

It continues with how advertising works, reach and frequency metrics for mass media and Facebook, as well as recommendations on how to spend advertising dollars wisely.

It also focuses on the Funeral Sales Funnel, and “The Consumer’s Journey to Purchasing Funeral Services.” Here, we discuss the power of the subconscious mind, and through the use of a powerful metaphor everyone understands, reveals how and when funeral home ads are actively read/heard/seen by consumers.

Busting the Myths of Local Advertising for Funeral Homes on June 25, 2024 at 2pm ET

Participants can receive 1 CE credit upon completion by submitting required information to their local state board.

Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.

Previous Attendee Quotes

1. “You don’t give us ideas on what we can do. You tell us what to do.”

2. “We have always struggled with advertising for our funeral home. It was like you were talking to us!”

3. “I’ve been to many seminars throughout this country. This is the best one I have ever seen.”

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Learning Objectives

1. We think in pictures.

2. Believing that advertising can work based on what you’ve learned today.

3. Knowing there are Four Pillars in Effective Local Advertising

4. Understanding the role of TV/Cable, Radio, Outdoor, Newspaper, Google, and Facebook/Instagram

Program Outline

1. We think in pictures. What pictures do consumers see when they are thinking about your funeral home?

2. Busting myths commonly shared by funeral professionals about advertising.

3. Advertising does work. Coca-Cola and GEICO prove it.

4. How advertising works. “The four pillars of effective local advertising.”

5. Reach and Frequency metrics on mass media and Facebook advertising.

6. Recommend copy changes, and what do you say in an ad (topics).

7. The Power of the Subconscious Mind.

8. Funeral Sales Funnel/ “The Consumer’s Journey to Purchasing Funeral Services.”

9. How to use Facebook.

10. How to spend your advertising dollars wisely.

image001 (2)

Business Benefits

1. With rising costs and growing cremation rates, funeral homes need to grow their customer base if they intend to continue to be profitable. This program shows them how.

2. Knowing how advertising works, and discovering the most efficient media, funeral homes can cut wasteful spending, and invest in advertising that will work.

3. The four pillars of effective local advertising make sense.

4. Attendees will know what to say in an ad.

5. The benefit of building an equity position in the mind of the consumer.

6. How and when advertising will be actively read/seen/watched/heard by consumers during their “Journey to buying funeral services.”

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill.

We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Webinar Updates

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds. 

Post and Boost Offers Radio Ads

When it comes to Radio, choose experience. Bill has 25+ years managing radio stations.

They are written and produced by Bill A Johnston, Prescient of Post and Boost and author of “How Facebook Works For Funeral Homes.”

We offer preplanning ads or can produce custom ads based on the needs of the client. We can also act as your agency with your local media outlets.

© 2021-2023 All rights reserved, Post and Boost, Inc.

Categories
Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost May 2024 Webinar

Bill A Johnston May 2024 Webinar

How to be Known, Trusted and Celebrated on Facebook

Tuesday, May 28, 2024 at 2pm ET

This workshop reveals how to be known using faces on Facebook, trusted with “word of mouth” advertising from user engagements and posting obituaries, and celebrated by Facebook users who have been served at their funeral home.

Over the years working with funeral homes and after publishing tens of thousands of posts on Facebook and Instagram, the leading insight we can share is simply this: Facebook Users Love Their Funeral Homes. We see the outpouring of love and gratitude towards them all the time, yet most funeral professionals are unaware of this inspirational truth. It’s almost a secret!

What this tells us is “Faces on Facebook” works. By posting images of funeral directors, assistants, office administrators, owners, managers, even comfort dogs, funeral homes and their staff will be known, trusted, and celebrated on Facebook.

Participants can receive 1 CE credit upon completion by submitting required information to their local state board.

Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.

Program Outline

Facebook users love their funeral homes!

Be Known: Faces on Facebook works

Be Trusted: Trust is built gradually and based on consistency

Be Celebrated: Families express gratitude to those who have served them

How Facebook can be used to create effective, local advertising

Be Noticed: Boosting posts is vitally important

Funeral homes are retail advertisers. How the sales funnel works 

The benefit of being the first “funeral home of record” in your community on Facebook

Learning Objectives

1. Why Facebook users love their funeral home.

2. Why Faces on Facebook works.

3. Facebook is what the newspaper used to be. Funeral homes must have a winning Facebook strategy.

4. How to be known, trusted, and celebrated on Facebook.

Registration is closed for the July Post and Boost webinar presented by Bill A Johnston.

Business Benefits

1. Motivation: Advertising on Facebook in a certain way can give funeral homes a proven strategy to expand their business. This session can motivate thought.

2. Inspiration: By seeing what other funeral homes are doing on Facebook and the engagements they are receiving from users they may be inspired to take action.

3. Opportunity: If a funeral home becomes the first in their community to be known, trusted, and celebrated in their community on Facebook, they will always have that advantage, and in advertising being first can be everything.

2023_Bill-Johnston-1080x1080-CIRC

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer. 

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill.

We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Webinar Updates

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds. 

Post and Boost Offers TV Ads

We don’t write typical funeral home ads - and the quality of our content sets us apart.

Imagine new, custom ads highlighting what makes your funeral home special running within 60 days of signing a contact.

They are written by Bill A Johnston of Post and Boost, shot at your Funeral Home by Sherrie McWhorter of McWhorter Concepts, and deliverable for online and broadcast use.

Categories
Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost April 2024 Webinar

Bill A Johnston April 2024 Webinar

Busting the Myths of Local Advertising for Funeral Homes

How to Invest Your Dollars Wisely for Increased Sales

Napoleon Hill, author of “Think and Grow Rich” is quoted as saying, “Whatever the mind can conceive and believe, the mind can achieve.” But the truth is, many funeral homes can’t conceive advertising because they don’t believe it works for “their business.” That is a myth!

Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.

The program begins by explaining how consumers “think in pictures” and asks the question, “When a consumer thinks about your funeral home, what pictures do they see on the screen in their mind?”

It continues with how advertising works, reach and frequency metrics for mass media and Facebook, as well as recommendations on how to spend advertising dollars wisely.

It also focuses on the Funeral Sales Funnel, and “The Consumer’s Journey to Purchasing Funeral Services.” Here, we discuss the power of the subconscious mind, and through the use of a powerful metaphor everyone understands, reveals how and when funeral home ads are actively read/heard/seen by consumers.

Participants can receive 1 CE credit upon completion by submitting required information to their local state board.

Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.

Previous Attendee Quotes

1. “You don’t give us ideas on what we can do. You tell us what to do.”

2. “We have always struggled with advertising for our funeral home. It was like you were talking to us!”

3. “I’ve been to many seminars throughout this country. This is the best one I have ever seen.”

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Learning Objectives

1. We think in pictures.

2. Believing that advertising can work based on what you’ve learned today.

3. Knowing there are Four Pillars in Effective Local Advertising

4. Understanding the role of TV/Cable, Radio, Outdoor, Newspaper, Google, and Facebook/Instagram

Program Outline

1. We think in pictures. What pictures do consumers see when they are thinking about your funeral home?

2. Busting myths commonly shared by funeral professionals about advertising.

3. Advertising does work. Coca-Cola and GEICO prove it.

4. How advertising works. “The four pillars of effective local advertising.”

5. Reach and Frequency metrics on mass media and Facebook advertising.

6. Recommend copy changes, and what do you say in an ad (topics).

7. The Power of the Subconscious Mind.

8. Funeral Sales Funnel/ “The Consumer’s Journey to Purchasing Funeral Services.”

9. How to use Facebook.

10. How to spend your advertising dollars wisely.

image001 (2)

Business Benefits

1. With rising costs and growing cremation rates, funeral homes need to grow their customer base if they intend to continue to be profitable. This program shows them how.

2. Knowing how advertising works, and discovering the most efficient media, funeral homes can cut wasteful spending, and invest in advertising that will work.

3. The four pillars of effective local advertising make sense.

4. Attendees will know what to say in an ad.

5. The benefit of building an equity position in the mind of the consumer.

6. How and when advertising will be actively read/seen/watched/heard by consumers during their “Journey to buying funeral services.”

Bill-A-Johnston_800-CIRC

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer. 

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

Bill can answer your questions during a FREE Zoom meeting.

© 2021-2023 All rights reserved, Post and Boost, Inc.

Categories
Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost March 2024 Webinar

Bill A Johnston March 2024 Webinar

How to be Known, Trusted and Celebrated on Facebook

Tuesday, March 26, 2024 at 2pm ET

This workshop reveals how to be known using faces on Facebook, trusted with “word of mouth” advertising from user engagements and posting obituaries, and celebrated by Facebook users who have been served at their funeral home.

Over the years working with funeral homes and after publishing tens of thousands of posts on Facebook and Instagram, the leading insight we can share is simply this: Facebook Users Love Their Funeral Homes. We see the outpouring of love and gratitude towards them all the time, yet most funeral professionals are unaware of this inspirational truth. It’s almost a secret!

What this tells us is “Faces on Facebook” works. By posting images of funeral directors, assistants, office administrators, owners, managers, even comfort dogs, funeral homes and their staff will be known, trusted, and celebrated on Facebook.

Participants can receive 1 CE credit upon completion by submitting required information to their local state board.

Continuing Education credits approved by the following states: Alabama, Arkansas, Florida, Georgia, North Carolina, New Jersey, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.

Program Outline

Facebook users love their funeral homes!

Be Known: Faces on Facebook works

Be Trusted: Trust is built gradually and based on consistency

Be Celebrated: Families express gratitude to those who have served them

How Facebook can be used to create effective, local advertising

Be Noticed: Boosting posts is vitally important

Funeral homes are retail advertisers. How the sales funnel works 

The benefit of being the first “funeral home of record” in your community on Facebook

Learning Objectives

1. Why Facebook users love their funeral home.

2. Why Faces on Facebook works.

3. Facebook is what the newspaper used to be. Funeral homes must have a winning Facebook strategy.

4. How to be known, trusted, and celebrated on Facebook.

Registration is closed for the July Post and Boost webinar presented by Bill A Johnston.

Business Benefits

1. Motivation: Advertising on Facebook in a certain way can give funeral homes a proven strategy to expand their business. This session can motivate thought.

2. Inspiration: By seeing what other funeral homes are doing on Facebook and the engagements they are receiving from users they may be inspired to take action.

3. Opportunity: If a funeral home becomes the first in their community to be known, trusted, and celebrated in their community on Facebook, they will always have that advantage, and in advertising being first can be everything.

2023_Bill-Johnston-1080x1080-CIRC

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer. 

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill.

We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Webinar Updates

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds. 

Post and Boost Offers TV Ads

We don’t write typical funeral home ads - and the quality of our content sets us apart.

Imagine new, custom ads highlighting what makes your funeral home special running within 60 days of signing a contact.

They are written by Bill A Johnston of Post and Boost, shot at your Funeral Home by Sherrie McWhorter of McWhorter Concepts, and deliverable for online and broadcast use.

Categories
Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost February 2024 Webinar

Bill A Johnston February 2024 Webinar

Busting the Myths of Local Advertising for Funeral Homes

How to Invest Your Dollars Wisely for Increased Sales

Napoleon Hill, author of “Think and Grow Rich” is quoted as saying, “Whatever the mind can conceive and believe, the mind can achieve.” But the truth is, many funeral homes can’t conceive advertising because they don’t believe it works for “their business.” That is a myth!

Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.

The program begins by explaining how consumers “think in pictures” and asks the question, “When a consumer thinks about your funeral home, what pictures do they see on the screen in their mind?”

It continues with how advertising works, reach and frequency metrics for mass media and Facebook, as well as recommendations on how to spend advertising dollars wisely.

It also focuses on the Funeral Sales Funnel, and “The Consumer’s Journey to Purchasing Funeral Services.” Here, we discuss the power of the subconscious mind, and through the use of a powerful metaphor everyone understands, reveals how and when funeral home ads are actively read/heard/seen by consumers.

Continuing Education credits approved by the following states: Alabama, Arkansas, North Carolina, Ohio, Tennessee and Texas; and all states that accept certified CE providers of the American Academy of Funeral Service Practice, which includes attendees from Oklahoma. Additional state approvals coming soon.

Previous Attendee Quotes

1. “You don’t give us ideas on what we can do. You tell us what to do.”

2. “We have always struggled with advertising for our funeral home. It was like you were talking to us!”

3. “I’ve been to many seminars throughout this country. This is the best one I have ever seen.”

Learning Objectives

1. We think in pictures.

2. Believing that advertising can work based on what you’ve learned today.

3. Knowing there are Four Pillars in Effective Local Advertising

4. Understanding the role of TV/Cable, Radio, Outdoor, Newspaper, Google, and Facebook/Instagram

Program Outline

1. We think in pictures. What pictures do consumers see when they are thinking about your funeral home?

2. Busting myths commonly shared by funeral professionals about advertising.

3. Advertising does work. Coca-Cola and GEICO prove it.

4. How advertising works. “The four pillars of effective local advertising.”

5. Reach and Frequency metrics on mass media and Facebook advertising.

6. Recommend copy changes, and what do you say in an ad (topics).

7. The Power of the Subconscious Mind.

8. Funeral Sales Funnel/ “The Consumer’s Journey to Purchasing Funeral Services.”

9. How to use Facebook.

10. How to spend your advertising dollars wisely.

Business Benefits

1. With rising costs and growing cremation rates, funeral homes need to grow their customer base if they intend to continue to be profitable. This program shows them how.

2. Knowing how advertising works, and discovering the most efficient media, funeral homes can cut wasteful spending, and invest in advertising that will work.

3. The four pillars of effective local advertising make sense.

4. Attendees will know what to say in an ad.

5. The benefit of building an equity position in the mind of the consumer.

6. How and when advertising will be actively read/seen/watched/heard by consumers during their “Journey to buying funeral services.”

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director
Bill-A-Johnston_800-CIRC

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer. 

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill. We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost
Webinar Updates

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds. 

Categories
Monthly Updates

Post and Boost December 2023

Owner of Post and Boost, Bill A Johnston offers insight to customers during the month of December 2023.

Post and Boost Full Service Customers, if your funeral home has a special event this month, please get in touch with us! We’re happy to help you create custom posts to help you connect with your local community.

The Post and Boost Team is planning to create holiday posts for Christmas, Kwanzaa and New Years. If you have an additional holiday you’d like us to focus on for your Facebook Page, please get in touch with us! 

It’s time for Christmas boxes! All Full Service customers, keep your eyes open for your special package, including Greta’s Christmas Cookies!

Are you ready for 2024? We are! 
Post and Boost is offering expanded services, including:

  • Radio and TV advertising scripts, production and media buys.
  • Direct Cremation Service Support on Facebook 
  • AI-Enhanced Script Writing
  • Pre-Plan Lead Generation Tool
  • Quarterly Reports with Video Explanations
  • QuickStart, a Value Service for Facebook Advertising
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Join the Post and Team Webinars

Bill offers monthly continuing education webinars. Join the Post and Boost Team for “How To Be Known, Trusted, and Celebrated on Facebook” and “Busting the Myths of Local Advertising for Funeral Homes: How to Invest Your Dollars Wisely for Increased Sales.” 

Both of these webinars are CE Approved by the The Academy of Professional Funeral Service Practice (APFSP) and attendees can earn 1 CE unit by attending.

Post and Boost Offers Facebook Advertising

Trust Bill. Facebook Works For Funeral Homes

Every post we publish for every one of our clients captures their uniqueness. Our goal is to create confidence from our very first conversation to each and every step along the way as we get your Facebook Page working at its fullest potential.

Remember, it’s not just a page on a social media platform; it’s a valuable tool for effective local advertising.

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer: 

  • Is the content on your Facebook Page informing users about the benefits of your Funeral Home?
  • Are you reaching enough Facebook users to get advertising results?
  • Is there a Facebook strategy that can actually grow your business?

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill.

We make it easy for every funeral home to have a Facebook strategy that rocks!

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Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost January 2024 Webinar

Bill A Johnston January 2024 Webinar

How to be Known, Trusted and Celebrated on Facebook

This workshop reveals how to be known using faces on Facebook, trusted with “word of mouth” advertising from user engagements and posting obituaries, and celebrated by Facebook users who have been served at their funeral home. 

Over the years working with funeral homes and after publishing tens of thousands of posts on Facebook and Instagram, the leading insight we can share is simply this: Facebook Users Love Their Funeral Homes. We see the outpouring of love and gratitude towards them all the time, yet most funeral professionals are unaware of this inspirational truth. It’s almost a secret! 

What this tells us is “Faces on Facebook” works. By posting images of funeral directors, assistants, office administrators, owners, managers, even comfort dogs, funeral homes and their staff will be known, trusted, and celebrated on Facebook.

Participants can receive 1 CE credit upon completion by submitting required information to their local state board. Continuing Education credits approved by the following states: Alabama, North Carolina, Ohio and Texas; and also all states that accept certified CE providers of the American Academy of Funeral Service Practice. Additional state approvals coming soon.

Program Outline

Facebook users love their funeral homes!

Be Known: Faces on Facebook works

Be Trusted: Trust is built gradually and based on consistency

Be Celebrated: Families express gratitude to those who have served them

How Facebook can be used to create effective, local advertising

Be Noticed: Boosting posts is vitally important

Funeral homes are retail advertisers. How the sales funnel works 

The benefit of being the first “funeral home of record” in your community on Facebook

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director
"Our audience is growing and engaging in the posts that you are creating. Our Page Likes have skyrocketed."
Joe Trippodo III
Funeral Director
2023_Bill-Johnston-1080x1080-CIRC

Don't Miss This Opportunity To Connect

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer. 

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

Learning Objectives

1. Why Facebook users love their funeral home.

2. Why Faces on Facebook works.

3. Facebook is what the newspaper used to be. Funeral homes must have a winning Facebook strategy.

4. How to be known, trusted, and celebrated on Facebook.

Registration is closed for the July Post and Boost webinar presented by Bill A Johnston.

Business Benefits

1. Motivation: Advertising on Facebook in a certain way can give funeral homes a proven strategy to expand their business. This session can motivate thought.

2. Inspiration: By seeing what other funeral homes are doing on Facebook and the engagements they are receiving from users they may be inspired to take action.

3. Opportunity: If a funeral home becomes the first in their community to be known, trusted, and celebrated in their community on Facebook, they will always have that advantage, and in advertising being first can be everything.

Are you interested in becoming a new customer of Post and Boost?

We’d love to work with you! The absolute best way to get the information you need to consider whether this is the right opportunity for your funeral home’s advertising plan is to schedule an introductory appointment with Bill. We make it easy for every funeral home to have a Facebook strategy that rocks!

Post and Boost Newsletter

Keep up with the latest details about our planned webinars. We’ll send you updates and reminders as the schedule unfolds. 

Categories
Bill A Johnston Speaking Events

Bill A Johnston at Post and Boost December Webinar

Bill A Johnston at Post and Boost December Webinar

Busting the Myths of Local Advertising for Funeral Homes

How to Invest Your Dollars Wisely for Increased Sales

Napoleon Hill, author of “Think and Grow Rich” is quoted as saying, “Whatever the mind can conceive and believe, the mind can achieve.” But the truth is, many funeral homes can’t conceive advertising because they don’t believe it works for “their business.” That is a myth!

Advertising can work. It’s worked for Coca-Cola and GEICO. It can work for funeral homes too. This workshop will tell them how.

The first roadblock funeral homes face is “what to say.” It’s easy for furniture stores and restaurants to advertise, but writing ads based on “Death and the Funeral Process” is not easy.

If funeral homes intend to remain profitable and expand in this world of growing cremation percentages and shrinking margins, they need an advertising strategy faster than word-of-mouth.

This workshop reveals how advertising works best for funeral homes, what you can say, and tips on Radio, TV/Cable, Internet, Outdoor, and Facebook.

Registration is closed for the December 2023 webinar.

Attendees may earn 1 CE credit by attending this webinar.

Continuing Education credits approved by the following states:

  • Ohio
  • North Carolina

As well as all states that accept certified CE providers of the American Academy of Funeral Service Practice. Additional state approvals coming soon.

Learning Objectives

1. Local advertising can work for funeral homes

2. Word-of-mouth may be the best advertising, but it’s too slow if you intend to expand sales

3. Knowing there are Four Pillars in Effective Local Advertising

4. Understanding the role of TV/Cable, Radio, Outdoor, Newspaper, Google, and Facebook/Instagram

Program Outline

1. Advertising does work. Coca-Cola and GEICO prove it.

2. The role of death metrics and demographics in advertising

3. Four strategies to grow sales. Which one(s) should you do?

4. Reach: How many do you need to reach to grow?

5. Frequency: Change the way people think

6. Consistency: The Sales Funnel

7. Copy: What do you say and how do you say it?

8. Google is the Yellow Pages; Facebook is the Newspaper

9. Media quick hitters: TV/Cable, Radio, Outdoor, the Newspaper

Business Benefits

1. By knowing how advertising works, it will be easier to “believe” it can work for their funeral home.

2. The sales funnel will help operators visually understand the need to always be advertising

3. With the four pillars of effective local advertising, wasted ad dollars can identified and redirected

4. Not advertising has long-term consequences to the equity value of the business, especially in competitive markets.

5. The sales funnel will help operators understand the need to always be advertising

6. Be encouraged to discover an advertising strategy that can expand their sales.

"We have much more capability to reach the community and so much more interaction with each post."
Dan Briggs
Funeral Director
"Our social media presence has grown tremendously. Our numbers are up dramatically with likes and interactions."
Paula Lowe
Funeral Director

Don't Miss This Opportunity

As a Facebook Expert for Funeral Homes, Bill has looked at hundreds of pages and can quickly tell you if your Facebook page is working for your funeral home.

Here are 3 questions he can help you answer. 

1. Is the content on your Facebook Page informing users about the benefits of your Funeral Home?

2. Are you reaching enough Facebook users to get advertising results?

3. Is there a Facebook strategy that can actually grow your business?

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